JAKKS toys announce it has entered into a multi-year, global toy licensing deal with SEGA of America, to manufacture, market, and distribute their iconic Sonic the Hedgehog video game brand. The entire line will be showcased at the International Toy Fair in New York February 16-19, 2019.
SEGA’s Sonic the Hedgehog franchise launched in 1991 and continues to be one of the most-popular gaming brands of all time with over 800M units sold or downloaded to date. With a methodical and organic approach, Sonic the Hedgehog has expanded its footprint across multiple platforms including games, mobile, TV, comics and other entertainment areas.
SEGA’s Sonic the Hedgehog franchise launched in 1991 and continues to be one of the most-popular gaming brands of all time with over 800M units sold or downloaded to date. With a methodical and organic approach, Sonic the Hedgehog has expanded its footprint across multiple platforms including games, mobile, TV, comics and other entertainment areas.









