Superpower Pokémon Machamp has now officially been confirmed as the face of this year’s hottest underwear campaign, “MaChamps”. The campaign is already breaking records, as Machamp is now recognised as the first Pokémon to break the mould and land a high-profile modelling contract.
Inspired by Machamp’s own markings and the essence of nature, the campaign aims to take the concept of undergarments back to basics whilst challenging everything we thought we knew about underwear. Elegant, casual, stylish and functional, “MaChamps” will showcase something for everyone’s personal taste.
Inspired by Machamp’s own markings and the essence of nature, the campaign aims to take the concept of undergarments back to basics whilst challenging everything we thought we knew about underwear. Elegant, casual, stylish and functional, “MaChamps” will showcase something for everyone’s personal taste.








