World's Finest Virtual Footballers Prepare To Face Off at FIFA Interactive World Cup 2010 Grand Final

32 finalists remain from a record breaking 775,000 competitors. Final set to take place in Barcelona on 1st May to determine who is crowned FIFA Interactive World Champion 2010. With over 775,000 people having taken part, the world’s biggest virtual football event, the FIFA Interactive World Cup (FIWC), is set to reach its dramatic climax at the Grand Final in Port Olympic, Barcelona on 1st May.

Warhammer Online: Age of Reckoning overcharges players - how to get a refund

It has been reported that Warhammer Online: Age of Reckoning have been overcharged for playing - sometimes by hundreds of dollars. EA and Mythic are trying to correct the problem that has left gamers out of pocket.

EA cancels Bourne video game

It has been reported that EA have canned a video game based on Robert Ludlam's spy Jason Bourne.

The game was part of a deal with Ludlam entertainment - EA say the deal stays.

EA force gamers to stay online while playing video games

Command and Conquer 4 will force players to stay online while playing the game, even in single-player mode. A move that may be adopted by other gaming developers. Interruption in your connection will result in your game being suspended.

EA Expands Interactive Fitness Product Line With New EA SPORTS Active Heart Rate Monitor and New Wireless Control System

Millions of people around the world have experienced the revolution in home fitness since last spring with EA SPORTS Active, the number one rated fitness program for the Wii**. Today, EA SPORTS, a label of Electronic Arts, announced that EA SPORTS Active 2.0* (working title) is now in development and will be available this fall on PlayStation 3, Wii, iPhone and iPod touch.

EA expands studio to begin new video game project - EA job application link

Electronic Arts and the studio behind the best selling PC franchise of all time, The Sims, is expanding and creating a new development team in its Salt Lake City, Utah location. This team will work on a ground breaking new project that has yet to be announced.

EA making video games for New Apple tablet - iSlate

The Wall St Journal have quoted a source confirming that EA are producing games for the up coming Apple tablet. The tablet is due to be announced on 27th January 2010.

BOOOOOOM-SHAKA-LAKA! EA Announces NBA JAM

Electronic Arts announce that EA SPORTS is developing one of the most popular and culturally influential arcade basketball games ever made -- NBA JAM -- for the Nintendo Wii. EA SPORTS NBA JAM revives the classic franchise with vintage NBA JAM gameplay, and all-new features that deliver a fresh new take on the game. Featuring the sights and sounds that fans of the franchise will instantly recognize, EA SPORTS NBA JAM mixes the old school with the new, to deliver a one-of-a-kind sports presentation on the Wii.

EA and Dr Pepper deal details - exclusive Content in Battlefield Heroes, Battlefield: Bad Company 2, Mass Effect 2, Spore & Sims 3 every bottle wins

Electronic Arts and Dr Pepper launched an innovative brand marketing program delivering custom built interactive entertainment to Dr Pepper fans. Beginning this week, consumers who buy 20-ounce bottles of Dr Pepper can also download new, exclusive content in EA games like virtual clothes for their Sims or body parts for their Spore creatures. Gaming fans will receive access to these exclusive add-ons for select EA titles throughout 2010 with codes* found on more than 500 million Dr Pepper bottles and fountain cups.

EA make loss of $391 million despite launch of FIFA 10, Madden NFL 10, The Beatles: Rock Band, Need for Speed SHIFT and NCAA Football 10

The game giant plan to cut $100 million costs - details below...

GAAP net revenue for the quarter, which includes the impact of deferred net revenue adjustments, was $788 million as compared with $894 million for the prior year. During the quarter, EA had a net revenue deferral of $359 million related to certain online-enabled packaged goods and digital content as compared with $232 million in the second quarter of the prior year.

Electronic Arts announce it has acquired Playfish, a leading creator of social network games. The acquisition accelerates EA’s position in social entertainment and strengthens its focus on the transition to digital and social gaming. Playfish will operate within EA Interactive, a division of EA focused on the web and on wireless.

EA SPORTS Complex supports breast cancer awarenesss

100% of the Proceeds from Virtual Apparel Sales Go to the Brees Dream Foundation

In support of national breast cancer awareness month, an exclusive breast cancer awareness apparel package is now available at the EA SPORTS Complex within Sony’s PlayStation Home.

This limited offer apparel package consists of male and female football jerseys which will be sold for $2.00 each.

EA announces diverse line-up of DSi Ware video game titles!

DSi owners get ready to download. Electronic Arts announce MySims Camera and Sudoku are available for download from the Nintendo DSi Shop along with original EA titles which are also in development and will release later this year.

“EA has fully embraced the Wii and the Nintendo DS, bringing custom-built DSiWare games to the Nintendo consumer is an exciting opportunity for us to reach DSi owners with easy to play games that they can download and play whenever they want,” said Rod Humble, Head of the EA Play Label. “The lineup of games we have in development will appeal across the diverse DSi consumer base so whether players want to showcase their creativity and humor using MySims Camera or sharpen their math and word skills with SUDOKU– our first games in the DSi Shop will deliver a quick and fun experience.”

MySims Camera is a camera application that utilizes popular MySims characters. You can take photos and overlay 3D MySims characters to bring them into the real world. The 3D characters can be animated, moved, scaled, rotated and cropped. You can also draw on the photos with the stylus pen or use the stamp tool to add more art and style. Create a unique frame and save the photos to the DSi photo album to share with friends. With MySims Camera, you make picture taking with MySims a fun creative experience for the entire family.

Sudoku offers hundreds of number-crunching puzzles that will stretch your brain to the limit! Play the exclusive Newspaper Mode, adding puzzles from your favorite black & white and starting your own collection! Sudoku features a host of grid designs, stat tracking and an in-game timer to test your reaction time. Play on 5 different levels from Easy to Insane. This engaging game has been polished to perfection and renders a sleek design that’s easy on the eyes.

Additional EA titles in development including: Downtown Texas Hold’em and unannounced original titles will be available later this year. Pricing has not yet been announced.

EA list games on show at gamescom 2009

Electronic Arts announce its product line up for gamescom, Europe’s biggest consumer and trade fair for interactive entertainment.

Games include:
Battlefield: Bad Company 2,
Brütal Legend,
Dante's Inferno,
Dead Space: Extraction,
Dragon Age: Origins,
FIGHT NIGHT Round 4,
FIFA 10, click link below for more...

FIFA Manager 10,
GI JOE The Rise of the Cobra,
HASBRO FAMILY GAME NIGHT 2,
LITTLEST PET SHOP Beach Friends,
LITTLEST PET SHOP City Friends,
LITTLEST PET SHOP Country Friends,
Mass Effect 2,
MySims Agents,
NBA Live 10,
Need For Speed Nitro,
Need For Speed Shift,
NHL 10,
SimAnimals Africa,
The Sims 3,
Spore Hero,
Spore Hero Arena,
Tiger Woods PGA TOUR 10.

Visitors will have a chance to play some of EA’s best loved blockbusters, as well as a selection of hot new properties coming this year. EA’s portfolio offers fun interactive game play for audiences of all ages and with diverse tastes.

“Visitors at gamescom will be blown away by the incredible breadth and quality of EA’s titles,” said Jens Uwe Intat, Senior Vice President and General Manager for EA European Publishing. “From core gaming experiences for seasoned players, to sports games, to casual, online or mobile, there will be something new for everyone to discover and enjoy.”

EA at gamescom

August 19th-23rd

EA Mobile

Feature phone: Bubble Bobble Evolution, Command & Conquer™ Red Alert™, FIFA 10, GI JOE, Need for Speed Shift

iPhone: GAME OF LIFE, MONOPOLY Classic, Tetris, TRIVIAL PURSUIT, The Sims 3

Media only sessions include:
All Points Bulletin, Army of Two: The 40th Day, Battlefield: Bad Company 2, Brütal Legend, Command & Conquer 4 (working title), Dante's Inferno, Dead Space Extraction, Dragon Age: Origins, EA SPORTS Active: Personal Trainer, FIFA 10, FIFA Manager 10, HASBRO FAMILY GAME NIGHT 2, Mass Effect 2, Need for Speed Nitro, Need for Speed Shift, NHL 10, Rage, RockBand: The Beatles, The Sims 3 World Adventures, MySims Agents, The Saboteur, Tiger Woods PGA TOUR Online.

The first ever live public demo of BioWare and LucasArts’ Star Wars: The Old Republic will be viewable in the theatre at Hall 6.1 / B-066, A-061.

Warhammer Online: Age of Reckoning is featured at the GOA Booth Hall 9.1 / Aisle A n° 041 and Aisle B n° 040.

Popular Summer Movie Properties Coming to EA Mobile: Harry Potter and the Half-Blood Prince, G.I. JOE The Rise of Cobra, Star Trek, & X-Men Origins

EA Mobile announce that it is bringing Hollywood to mobile phones everywhere in 2009 with the launch of four new, movie-based titles: Harry Potter and the Half-Blood Prince, G.I. JOE The Rise of Cobra, Star Trek and X-Men Origins: Wolverine. Each title from EA Mobile will give fans the chance to extend their movie experience by stepping into the shoes of their favorite characters from the big screen for all new action and adventures on a mobile device. Whether battling against Death Eaters as Harry Potter, facing off against Cobra Commander as a G.I. JOE operative, taking on hordes of Klingons aboard the USS Enterprise starship, or slashing through enemies with Wolverine’s adamantium claws, movie fans are sure to enjoy EA Mobile’s action-packed roster of mobile games.

“There are a lot of great movies this summer that translate into exciting mobile entertainment experiences, including these phenomenally popular franchises,” said Adam Sussman, VP Worldwide Publishing, EA Mobile. “These are four of the hottest films this year, and EA Mobile is proud to bring fantastic game companions of each title to mobile phones.”

Harry Potter and the Half-Blood Prince

Experience the magic of Harry Potter in this exciting new mobile game for feature phones based on the latest installment of one of the most popular movie franchises of all time. Harry Potter and the Half-Blood Prince delivers all the fun of the movie via varied, action-packed gameplay in the authentic and interactive setting of Hogwarts™ School of Witchcraft and Wizardry. Join Harry, Ron and Hermione as they explore the school grounds, interact with popular characters, and battle Dark Forces in an all-new free roaming environment.

G.I. JOE The Rise of Cobra

Developed under license from Hasbro, Inc. and based on the blockbuster movie due out on August 7th, G.I. JOE The Rise of Cobra for feature phones gives players the chance to join Conrad R. “Duke” Hauser, Shana “Scarlett” O’Hare, and Wallace “Rip Cord” Weems in the events that take place directly after the movie’s conclusion. Face off against Cobra Commander’s toughest villains including Storm Shadow, Destro, and Cobra Commander using the very latest technology and vehicles at your disposal in this frenetic side scrolling action game inspired by the famous action figures.

Star Trek

Become the captain of the USS Enterprise and fight against the Klingons, Cardassions and Vulcans in an all new space adventure based on the world famous Star Trek franchise. The game is available now on feature phones and iPhone, to coincide with the release of the latest movie directed by J.J. Abrams. The Star Trek mobile game pits players against enemies from all over the galaxy in a number of diverse and exciting gameplay scenarios that are guaranteed to keep you coming back for more.

X-Men Origins: Wolverine

Take on the role of one of Marvel’s most popular X-Men as he attempts to discover the secrets of his past in this all new mobile game based on the Hollywood blockbuster starring Hugh Jackman. Players must use all the weapons at their disposal and battle through hordes of enemy mutants on the journey to discover Wolverine’s origins in an action-packed mobile gaming experience on feature phones.

Star Trek is now available on feature phones and iPhone; X-Men Origins: Wolverine is now available on feature phones; and Harry Potter and the Half-Blood Prince and G.I. JOE The Rise of Cobra will both be available on feature phones in July.

Pixie Lott joins the Sims 3 video game EA announce

Electronic Arts announce the collaboration between exciting new pop singer Pixie Lott and the highly anticipated PC game from the EA Play Label, The Sims 3. Activity kicks off with a Simlish recording of Pixie’s debut single, Mama Do available for simultaneous download with the English version of the game plus a music video showing Pixie singing a duet with her Sim character

"The Sims 3 takes the infinitely creative world of Sims to the next level, and once again its music is no exception," said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. "Pixie Lott now joins artists like Black Eyed Peas, Lily Allen, Robyn and Natasha Bedingfield in bringing her tremendous vocal talents to the Simlish arena. Her amazing talent and love for the game makes Pixie a perfect ambassador for The Sims."

Pixie Lott releases her incredible debut single Mama Do available on the 7th June, through Mercury Records. Pixie’s personality, her rich vocals and her magnetic persona are all over her first single Mama Do, an archetypal teenage tale of sneaking out on mischievous dates under the cover of night and an appetite for adventure, action and the unknown. Pixie learned and recorded this song in the unique language of The Sims, Simlish.

“It was really good fun re-recording Mama Do in Simlish,” Pixie Lott added. “Singing Simlish words to a tune you know really well was a really strange experience and had me in fits of giggles but I got the hang of it and I love the end result. The Sims 3 allows for so many fun adventures, which fits how my world is so I’m happy to be a part of their newest creation!”

Get inspired by the endless creative possibilities and unexpected moments of surprise and mischief in The Sims 3! Customize your Sims’ appearances and choose up to five traits to create individual personalities. From the “romantic” trait or “kleptomaniac” trait to “evil” trait, create millions of unique Sims from the vast amount of personalities. New goal-oriented game play enables you to choose which short or long-term objectives you want your Sims to pursue and even determine your Sims’ destinies in life. Create and edit your own movies by capturing your gameplay moments or select from a library of clips. Then join The Sims 3 online community where you can show off all of your creations, receive additional content, hear the latest news, and more! Download exclusive content and hear the latest news of The Sims 3 at www.TheSims3.com.

Award-winning developers of the Crysis universe, to publish Crysis 2

Next Installment of the Critically-Acclaimed Crysis Franchise will be First Game Built on Crytek's Multiplatform CryENGINE 3 Technology

Electronic Arts announce that it has agreed to a deal extension with Crytek GmbH, the award-winning developers of the Crysis universe, to publish Crysis 2. Renowned for their technical excellence, artistic craftsmanship and commitment to quality, Crytek is building Crysis 2 on their new state-of-the-art multiplatform game development solution CryENGINE 3 for the Xbox 360 video game and entertainment system, the PLAYSTATION 3 computer entertainment system, and the PC.

“The development of Crysis 2 marks a major stepping stone for our studio,” said Cevat Yerli, CEO and President of Crytek. “This is not only the next game in the Crysis franchise, it’s the first title we are developing for consoles and the first title being built on CryENGINE 3. We are excited to have the support of EA Partners again as we work together to make the launch of Crysis 2 a huge event.”

“Nothing speaks more to the success of the EA Partners program than when a studio the caliber of Crytek continues to work with us,” said David DeMartini, Senior Vice President and General Manager of EA Partners. “Crytek is already one of the elite PC development studios in the world and we are excited to have the opportunity to partner with them in bringing their award-winning technology and gameplay to more platforms and a wider audience with Crysis 2.”

Use 'gamezplay' in your games searches for the latest info - it works

EA Enters the Mixed Martial Arts Cage with EA SPORTS MMA

Electronic Arts announce that an all-new fighting title is in development at EA Tiburon in Orlando, under the EA SPORTS brand. EA SPORTS MMA will be available in 2010 on the Xbox 360 video game and entertainment system and the PLAYSTATION 3 computer entertainment system.

EA SPORTS MMA will feature the most authentic, intense and broad mixed martial arts experience to date – complete with a vast array of top fighters and fighting styles from around the world.

“With Fight Night Round 4 set to deliver a knockout with industry-leading visuals and genre-defining gameplay later this month, I couldn’t be more excited to announce the expansion of our combat sports strategy with EA SPORTS MMA coming in 2010,” said EA SPORTS President Peter Moore.

“Fans have been begging EA SPORTS to get into the cage, and EA SPORTS MMA will put them in control of the sport’s unique combat experience while finally, in an immersive interactive experience, capturing the raw intensity that has made mixed martial arts one of the fastest growing sports in the world. We’re ready for the fight.”

The EA Tiburon studio carries a successful legacy, and is a leader in innovation, within sports video games. In August of 2008, EA Tiburon was named by GamePro Magazine as one of the top eight most powerful studios in the entire gaming industry. It is home to highly touted franchises, such as Madden NFL, NCAA Football and Tiger Woods PGA TOUR.

EA SPORTS is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL, FIFA Soccer, NHL hockey, NBA LIVE basketball, NCAA Football, Tiger Woods PGA TOUR and NASCAR racing.

Use 'gamezplay' in your games searches for the latest info - it works

EA set to re-enter the depths of space with Dead Space: Extraction

Electronic Arts Inc. (NASDAQ: ERTS) and its Visceral Games studio announced today that Dead Space Extraction, will be available in stores on September 29, 2009 in North America and October 2, 2009 in Europe exclusively for the Wii. Dead Space Extraction delivers the highly-polished, action-horror experience the Dead Space franchise is known for while upping the ante for technical excellence on the Wii with some of the best visuals ever showcased on the platform.

“Our team is really excited to bring the intensity of the Dead Space universe to an entire new audience,” said Executive Producer, Steve Papoutsis. “We are going to deliver the same high quality, cinematic experience we delivered in the original Dead Space, while also adding co-op, new enemies, weapons and taking advantage of all of the unique features the Wii has to offer.”

Developed at EA’s award-winning Visceral Games studio, Dead Space Extraction tells the story of a handful of space colonists desperately struggling to escape from a horrific infection on the Aegis VII mining colony deep in the furthest regions of space. The game introduces Lexine, an important new heroine, to the Dead Space universe. Players will play as the crew who falls victim to a mysterious contagion aboard the ship, with it quickly becoming clear that protecting Lexine will be their only hope for survival.

For more information about Dead Space franchise, please visit www.deadspacegame.com and get the latest from the development team at www.twitter.com/isaacclarke.

EA - E3 games - ARMY OF TWO THE 40th DAY - Battlefield: Bad Company 2 - Brütal Legend - Dante’s Inferno - Dead Space Extraction - Dragon Age

Titles which will be previewed in EA’s booth (No.1501) at the Los Angeles Convention Center include:

ARMY OF TWO - THE 40th DAY, Battlefield: Bad Company 2, Brütal Legend, Dante’s Inferno, Dead Space Extraction, Dragon Age Origins, EA SPORTS Active, EA SPORTS Grand Slam Tennis, FIFA 10, Fight Night Round 4, LITTLEST PET SHOP ONLINE. Mobile - G.I. JOE The Rise of Cobra, Harry Potter and the Half-Blood Prince, Mass Effect 2, Need for Speed NITRO, Need for Speed SHIFT, MySims Agents, Spore Hero Arena, Spore Hero, The Sims 3, Tiger Woods PGA TOUR 10, Battlefield 1943, The Saboteur.

ARMY OF TWO - THE 40th DAY

The ultimate two-man private military team of Salem and Rios return in ARMY OF TWO: THE 40th DAY, where they must fight to survive a carefully orchestrated series of catastrophes that are dragging the city of Shanghai to the brink of disaster. The game has been built from the ground up with a focus on an incredible cooperative experience. A bigger playbook of features and a new arsenal of co-op moves are available to both players to perform at any time, opening up fresh strategies and choices. The result is a bigger, deeper, more organic and immersive co-op experience that lets players put their best two-man tactics to use whenever and wherever they want.

* Platforms – Xbox 360, PLAYSTATION 3 and PSP
* Ship Date – Winter
* ESRB Rating – Rating Pending

Battlefield: Bad Company 2

Specializing in online vehicle warfare since 1942 -- In Battlefield: Bad Company 2, DICE brings its best-in-class online vehicle warfare to a spectacular new level. By pushing destruction to new heights and delivering a host of land, sea and air vehicles, players will experience all-out-warfare like never before. Whether its intense battles online or in the single player campaign, players must use every weapon and vehicle at their disposal to survive and conquer. This unprecedented action unfolds on the battlefield to bring a new level of excitement to vehicular warfare never before experienced in a modern warfare action game.

* Platforms – Xbox 360, PLAYSTATION 3 and PC
* Ship Date – Q1 2010 (calendar year)
* ESRB Rating – Rating Pending

Brütal Legend

From the mind of Tim Schafer and Double Fine Productions comes Brütal Legend, a 3rd person action game starring Jack Black as the ultimate roadie Eddie Riggs. Rich in combat, imagery and storytelling, Brütal Legend delivers lighter-flicking fun sure to melt your face off, and will be playable for the first time in the EA booth.

* Platforms – PLAYSTATION 3 and Xbox 360
* Ship date – Rocktober 13th in North America, Rocktober 16th in the UK and Europe
* ESRB – Rating Pending

Dante’s Inferno

From Visceral Games, award-winning creators of last year’s critically-acclaimed Dead Space, comes one of 2010’s most highly anticipated 3rd person action adventure games, Dante’s Inferno. Based on part one of Dante Alighierei’s classic poem “The Divine Comedy,” EA’s Dante’s Inferno takes gamers on an epic adventure through Dante’s nine circles of hell – limbo, lust, gluttony, greed, anger, heresy, violence, fraud and treachery. The game features a highly responsive, addictive combat system, which players will need to take Dante through a gauntlet of unimaginable evils as he fights to recapture the soul of his beloved Beatrice.

* Platforms – Xbox 360, PLAYSTATION 3 and PSP
* Ship Date – Q1 2010 (calendar year)
* ESRB – Rating Pending

Dead Space Extraction

From Visceral Games comes Dead Space Extraction, the thrilling prequel to last fall’s award-winning Dead Space, built from the ground up exclusively for the Wii. In Dead Space Extraction gamers will experience the panic before the terror through the eyes of a handful of space colonists desperately struggling to escape from a horrific infection on the Aegis VII mining colony. The game introduces Lexine, a new heroine in the Dead Space universe, and it quickly becomes clear that protecting her may be the crew’s only hope for survival in one of the most cinematic action-horror game experiences ever made for the Wii.

* Platforms – Wii
* Ship Date – Fall 2009
* ESRB – Rating Pending

Dragon Age Origins

Award-winning RPG developer, BioWare invites players to experience their deepest RPG to date. For thousands of years, the Grey Wardens have been the guardians of the land. Now with an ancient evil on the rise again, it is up to players to unite the shattered lands and slay the corrupted dragon known as the Archdemon. In Dragon Age: Origins, players must make ruthless decisions and be willing to sacrifice their friends and loved ones for the greater good of mankind. At E3 2009, BioWare will be debuting one of the deadliest creatures in the game and will reveal how romance can have a significant impact on the adventure.

-- Platforms – PC, Xbox 360 and PLAYSTATION 3

-- Ship Date – Fall 2009

-- ESRB – Rating Pending

EA SPORTS Active

EA SPORTS Active is an innovative, virtual fitness product that offers personalized, customizable workouts that can be done from the comfort of home. Developed in collaboration with fitness experts, EA SPORTS Active is a fun and cost-effective way to achieve a healthy lifestyle. Users will get their heart pumping through interactive circuit workouts from more than 25 different activities and exercises that target the upper and lower body, as well as cardio. Similar to a personal trainer, the program provides clear instruction, feedback on technique and encouragement, while also providing calories burned in real time. To help get started users can also choose to take the 30-Day Challenge, a fitness road map designed to provide tangible fitness goals with the guidance of the virtual trainer. EA SPORTS Active includes software, a specially-designed leg strap that holds the Wii Nunchuk™ controller to track lower body movements, as well as a resistance band to increase the intensity to upper body exercises. The program can support two players at one time, and is compatible with the Wii Balance Board™, which will add components to the sports drills.

* Platforms – Wii
* Shipped – May 19, 2009
* ESRB – E for Everyone

EA SPORTS Grand Slam Tennis

EA SPORTS Grand Slam Tennis, launching first on the Wii, makes users feel like they are playing championship tennis in the comfort of their living rooms. The Wii MotionPlus™ accessory elevates the authentic tennis experience to a higher level with precise ball placement and added shot depth. With the accessory, tennis fans will appreciate the freedom to control the backswing of champions like John McEnroe, Serena Williams, Roger Federer or any one of the in-game players, as well as have the ability to run around a forehand or backhand. EA SPORTS Grand Slam Tennis is developed by EA Canada in Vancouver, B.C.

* Platforms – Currently on Wii; additional platforms later in the year
* Ship Date – June 8, 2009 in North America; Street Date – June 12, 2009 in Europe
* ESRB – E for Everyone

FIFA 10

From EA Canada, FIFA 10 will deliver what matters most to fans by refining the critical fundamentals in gameplay, responding to feedback from more than 250 million online games played and innovating player control.

* Platforms – PLAYSTATION 3, Xbox 360, Wii, PC, PlayStation®2, Nintendo DS PSP® (PlayStation Portable) and mobile
* Available in October 2009 in North America and Europe (Europe’s street date is in Q2 FY10)
* ESRB – Rating Pending

Fight Night Round 4

The champ is here! EA SPORTS challenges you to step into the ring with Fight Night Round 4. This highly anticipated iteration of the critically acclaimed franchise has perfected every jab, slip, and punch in the sport of boxing to bring you the most realistic fighting experience to date. With an advanced physics system, stunning graphics, and deep gameplay and feature enhancements, Fight Night Round 4 is putting the science back in the sweet science.

* Platforms – PLAYSTATION 3 and Xbox 360
* Ship Date – June 30, 2009 in North America; Street Date in the UK – June 26, 2009, rest of Europe July 3, 2009 (Europe’s street date is in Q1 FY10)
* ESRB – T for Teen

Games from EA Mobile

EA Mobile’s iPhone and iPod touch games have consistently made it into Apple’s top 25 apps, and will be showcased at E3! The first is the highly-anticipated The Sim 3, which lets players manipulate their Sims destinies on the go. EA will also be giving sneak peeks into two thrilling action titles that have yet to be released – save the galaxy from peril in Mass Effect Galaxy, or use the touch screen to conquer enemies in Command & Conquer Red Alert. And lastly, swing by the booth to line up a perfect putt on the green with Tiger Woods PGA TOUR.

* Platforms – iPhone and iPod touch

G.I. JOE The Rise of Cobra

G.I. JOE The Rise of Cobra for all major video game consoles features an exclusive storyline that picks up where the live-action movie, from Paramount Pictures and Spyglass Entertainment, in association with Hasbro, leaves off, allowing players to re-create and re-live the greatest moments from the film, cartoon series and action figure toy line. The game offers 16 playable characters – four of which are unlockable COBRA characters – each with unique abilities and weapons. Adding to the adrenaline rush is an intense single-screen co-op mode allowing two players to easily unite as a team in a classic struggle between good and evil to defeat the powers of COBRA.

* Platforms – Xbox 360, PLAYSTATION 3, Wii, PlayStation 2, PSP, Nintendo DS and mobile devices
* Ship Date – August 2009
* ESRB Rating – E10+ for Nintendo DS; Rating Pending for console and PSP versions

Harry Potter and the Half-Blood Prince

Relive the thrills, action, and excitement of the Harry Potter and the Half-Blood Prince™ movie this summer! From EA and Warner Bros. Interactive Entertainment, the Harry Potter and the Half-Blood Prince video game takes you to Hogwarts to help Harry survive a fraught sixth year. Engage in exciting wizard duels, mix and brew magical ingredients in Potions class, and take to the air to lead the Gryffindor Quidditch team to victory.

* Platforms – Wii, PLAYSTATION 3, Xbox 360, PlayStation 2, PSP, Nintendo DS, PC, Mac and mobile devices
* Ship Date – June 30, 2009 in North America; Street Date – July 3, 2009 in Europe (Europe’s street date is in Q1 FY10)
* ESRB Rating: E 10+ (ESRB)

LITTLEST PET SHOP ONLINE

New from the EA Play Label is LITTLEST PET SHOP ONLINE, an innovative, beautifully designed, safe online entertainment and community destination for girls based on the globally popular LITTLEST PET SHOP brand. The web-based LITTLEST PET SHOP ONLINE world is a girl’s gateway to fun and exciting online games and tons of activities, tools to customize and play with her favorite LITTLEST PET SHOP pets, and daily events to connect with friends and make new ones, too. LITTLEST PET SHOP ONLINE is a fun online community that stretches the imagination and allows girls to enter the coolest LITTLEST PET SHOP world ever.

* Platforms – Online
* Ship Date – Fall 2009
* ESRB – Rating Pending

Madden NFL 10

Experience first-hand what it’s like to Fight for Every Yard in Madden NFL 10 for Xbox 360 and PLAYSTATION 3. With the all-new Pro-Tak animation technology, players have more control over the outcome of each play. Whether driving a receiver towards the first down, or battling for a fumble at the bottom of a pile, the play won’t end until the whistle blows. Add to that the most immersive broadcast presentation and online innovation in franchise history, and Madden NFL 10 captures the authenticity and emotion of the NFL like never before. This year, Madden NFL 10 arrives on the Wii with breath-taking visuals that will captivate both seasoned veterans and newcomers to the franchise. Completely redesigned and built from the ground up, Madden NFL 10 introduces a unique art style that will define the look of sports games on the Wii. All-new player models embody characteristics of your favorite athletes, plus new larger-than-life stadiums showcase the unique details found at each of the 32 NFL fields. Madden NFL 10 epitomizes what fun looks like on the Wii, delivering the most social and dynamic experience from the franchise to date. Quick, exciting game modes ensure that anytime is the right time for Madden NFL 10 on the Wii.

* Platforms – Xbox 360, PlayStation 2, PLAYSTATION 3, PSP and Wii™
* Street Date – August 14, 2009
* ESRB Rating – E for Everyone

Mass Effect 2

Mass Effect 2 is the gripping dark second chapter in the Mass Effect Trilogy, where players must recruit a diverse team of specialists who possess their own distinct and powerful skill sets as they embark on a suicide mission to save mankind. At E3 2009, Commander Shepard’s fate will finally be revealed in the explosive debut of Mass Effect 2.

* Platforms – Xbox 360 and PC
* Ship Date – Early 2010
* ESRB – Rating Pending

MySims Agents

In MySims Agents on the Wii, players take on the role of a special agent hired to foil the sinister plans of Morcubus, lord of the criminal underworld. By recruiting different MySims, each with their own special characteristics, players can build up their very own crime-busting dream team. From tracking footprints and using forensics to picking locks, hacking into computers, following leads and collecting clues, players must rely on their wits, skills and trusty gadgets to piece together the clues to solve the mystery. Jump aboard the jet to reach an ancient temple, a spooky mansion or an icy mountaintop chalet in search of clues that lead players closer to the sinister Morcubus. Return from the adventure with cool treasures that players can use to construct and customize their headquarters and make it their own.

* Platforms – Wii and Nintendo DS
* Ship Date – Fall 2009
* ESRB Rating – Rating Pending

NCAA Football 10

NCAA Football 10 brings an unparalleled college game day experience to football fans across the nation. True to the tradition of the award-winning franchise, NCAA Football 10 continues to push the bar on innovation with new online modes. NCAA Football 10 will bring the excitement of college football to fans across the nation like never before with the all-new Season Showdown. In this new mode, every game counts as fans declare their loyalty to a favorite school and give the ultimate show of support in a nationwide competition for pride. In addition to Season Showdown, NCAA Football 10 introduces TeamBuilder, an all-new, online create-a-school feature that will revolutionize the user’s ability to produce personalized content. A football fan’s dream, TeamBuilder will enable users to experience the excitement and pageantry of college football, defined by their own personalized creations.

* Platforms – Xbox 360, PlayStation 2, PLAYSTATION 3 and PSP
* Street Date – July 14, 2009
* ESRB Rating – E for Everyone

NHL 10

From EA Canada, NHL®10 delivers a new, physical brand of hockey that includes first-person fighting to match the physical and emotional intensity real-world players endure in pursuit of a Stanley Cup™ Championship. The franchise that has won 19 sports game of the year awards since 2007 begins a new era with gameplay innovations that include all-new board play that lets you shield the puck with your body along the boards, kick-pass it to teammates, or pin an opponent, post-whistle action to instigate scrums, draw penalties, and fight, spectacular new ways to score like shooting from the knees and a new 360° precision passing mechanic that delivers precise control over the speed and direction of passes.

* Platforms – PLAYSTATION 3 and Xbox 360
* Ship Date – September 2009
* ESRB – Rating Pending

Need for Speed NITRO

Developed specifically for the Wii and Nintendo DS, Need for Speed NITRO delivers the fun and exhilaration of high-speed racing, combining the franchise’s trademark attitude and car culture with deep and thrilling gameplay. Hitting retailers worldwide in November, gamers must battle through the mayhem of aggressive cops, master the art of drifting to gain boost at 150 mph, and prove themselves across five mega cities at a silky smooth 60 FPS. With a nearly limitless visual customization system, not only can players design their dream car, but they can also create a personal graffiti style to attach to their ride. As they edge out competitors, their graffiti will dominate the world, vibrantly painting a story of racing supremacy. All this combined with fresh modes, tracks and locations make Need for Speed NITRO one of this Fall’s most innovative and exciting arcade racers for the Nintendo platforms.

* Platforms – Wii and Nintendo DS
* Ship Date – November 2009
* ESRB – Rating Pending

Need for Speed SHIFT

Need for Speed SHIFT combines a groundbreaking cockpit experience, world-class physics, stunning pixel-perfect car models, and authentic race tracks to create one of the most intense racing experiences ever. Players are thrust into the loud, visceral, intense, athletic experience of racing a car on the edge of control through the combination of perception based G-forces, the hyper reality of the cockpit view and the brutal experience of a first person crash dynamic. A highly sophisticated AI system ensures that AI opponents will react and perform based on the player’s aggression and overall driving skill thus creating race experiences for all skill sets. Need for Speed SHIFT is the first racing game to accurately reflect the true driver’s experience.

* Platforms – Xbox 360, PLAYSTATION 3, PC and PSP
* Ship Date – September 17 in Europe and September 22 in North America
* ESRB Rating – Rating Pending

Spore Hero

Created exclusively for the Wii, Spore Hero delivers the unmatched creative freedom of Spore in an accessible, story-driven action-adventure. Set in a rich and vibrant 3D world, Spore Hero empowers players to create their own Hero as they embark on an epic quest to fight to save their new home world from destruction as a dark force threatens the planet. Taking full advantage of the Wii controls, Spore Hero engages players in heated battles, humorous missions, curious puzzles and more. Throughout the game, players will collect more than 250 parts with unique abilities and experience the unparalleled customization of the revolutionary Spore Creature Creator enhanced for the Wii. A combative multiplayer mode will be unveiled at the EA booth at this year’s E3 and available for hands-on play.

* Platforms – Wii
* Ship Date – Fall 2009
* ESRB – Rating Pending

Spore Hero Arena

Spore Hero Arena catapults Nintendo DS players into a 3D galaxy filled with fun, intense arena-based combat. Players create a unique gladiator Hero creature and guide it from planet to planet as they fight dangerous enemy creatures and complete special missions, collecting new parts and abilities to gain upgrades along the way. By combining special abilities, parts, and upgrades, players create a fighting style of their own in hopes of stopping an evil force and save the galaxy. Built with multiplayer capabilities in mind, Spore Hero Arena allows players to battle with up to three friends locally or play with a friend over Wi-Fi. Players will have hands-on time with Spore Hero Arena for the first time at the EA booth at this year’s E3.

* Platforms – Nintendo DS
* Ship Date – Fall 2009
* ESRB – Rating Pending

The Sims 3

Let there be Sims! In The Sims 3 you can create lifelike Sims with a unique personality and take them anywhere in the neighborhood. The powerful Create-a-Sim tool allows you to create Sims that are more realistic that ever. Select from dozens of personality traits such as brave, artistic, kleptomaniac, clumsy, paranoid and romantic. With Create-a-Sim, you can create a limitless number of truly unique Sims. The Sims 3 allows for infinite possibilities to design the interior and exterior of your Sims’ surroundings using the Create-a-style feature. Additionally, you can enjoy the challenge of short-term and long-term goals and then reap the rewards! Based on personality traits, skills and career choices, your Sims have short and long term Wishes that provide constant fun challenges and so many things to do and achieve. You have the ultimate freedom to choose whether to fulfill their destiny, giving them lifetime happiness and rewards or not! Register your copy of The Sims 3 for PC and Mac at www.TheSims3.com to enjoy the robust online and community features unique to your game including an all-new town called Riverview that you can download for no additional charge once you register*. You will also gain access to 1,000 free SimPoints to purchase items from The Sims 3 Store to customize your Sims appearance and houses in all-new ways. Be the director of your Sims’ movies by capturing clips during your gameplay, visiting the official site, and editing the soundtrack, story, and transitions, then share it with the world. See what you can create with The Sims 3.

* Platforms – PC, Mac, iPhone, iPod touch and mobile devices
* Street Date – June 2, 2009
* ESRB Rating – T for Teen

* INTERNET CONNECTION required. See product pack or digital distribution rules for details.

Tiger Woods PGA TOUR 10

Tiger Woods PGA TOUR 10 on the Wii will support the innovative Wii MotionPlus accessory and give players a near-perfect 1:1 swing. Golf fans will experience an authentic swing motion and be able to work the ball from tee box to green. For the first time in franchise history, take on one of the toughest tests in golf – the U.S. Open at Bethpage Black. All-new to Tiger Woods PGA TOUR 10 is EA SPORTS Live Tournaments, where gamers go to prove themselves against the best players online and play alongside actual PGA TOUR pros during real-world tournament events. Fight a multitude of tough courses, real-time weather conditions, the challenge of online tournaments, and more – Tiger Woods PGA TOUR 10 provides an inside-the-ropes experience like never before.

* Platforms – Wii, Xbox 360, PLAYSTATION 3, PlayStation 2 and PSP
* Ship Date – June 8, 2009 in North America; Street Date – July 3, 2009 in Europe (Europe’s street date is in Q1 FY10)
* ESRB Rating – E for Everyone

In addition to the titles on the show floor, several titles will be shown in meeting rooms 406 and 407 on the second level in the concourse hall in the LACC, which is accessible to anyone with Exhibitor, VIP Retailer, Second-level Meeting Room or Press Badges. Titles shown in room 406 include The Sims 3, Harry Potter and the Half Blood Prince, Need for Speed Nitro, Tiger Woods PGA TOUR 10, Need for Speed Shift and EA SPORTS Grand Slam Tennis. Titles shown in room 407 include Dragon Age: Origins, Brutal Legend, Mass Effect 2, Dante’s Inferno as well as The Saboteur™:

Also featured at E3 will be:

Battlefield 1943

Battlefield 1943 is a premium arcade title that delivers endless hours of 24-player First-Person Shooter action on popular maps inspired by Battlefield 1942™. The game will have players battling over three tropic locations: Wake Island, Guadalcanal and Iwo Jima. These maps have now been updated with the DICE Frostbite™ engine, providing destructibility to the battlefield and leaving players with almost nowhere to hide. Gamers play as the US Marines or the Imperial Japanese Navy, competing by land, air and sea. They have the freedom to pick their path in battle - be it as a rifleman crawling through the trenches, a steel fisted tank commander, or a dog fighting ace pilot that rules the skies!

* Platforms – Xbox 360, PLAYSTATION 3 and PC
* Ship Date – Summer 2009 on console; September 2009 on PC
* ESRB Rating – T for Teen

* Battlefield 1943 will be playable at the Electronic Entertainment Expo (E3 Expo) at the intersection of West Hall & Concourse Walkway.

The Saboteur

Fight, climb, and race your way through a uniquely stylized version of Nazi-occupied France in Pandemic Studios’ upcoming action sandbox game The Saboteur. Meet Sean Devlin, the daredevil hero of The Saboteur – a street-tough Irish racecar driver turned resistance fighter in 1940s Paris, where the women are sexy and the missions are epic.

* Platforms – PLAYSTATION 3, Xbox 360 and PC
* Ship date – Fall/ Winter FY10
* ESRB – Rating Pending