Electronic Arts announce that an all-new fighting title is in development at EA Tiburon in Orlando, under the EA SPORTS brand. EA SPORTS MMA will be available in 2010 on the Xbox 360 video game and entertainment system and the PLAYSTATION 3 computer entertainment system.
EA SPORTS MMA will feature the most authentic, intense and broad mixed martial arts experience to date – complete with a vast array of top fighters and fighting styles from around the world.
“With Fight Night Round 4 set to deliver a knockout with industry-leading visuals and genre-defining gameplay later this month, I couldn’t be more excited to announce the expansion of our combat sports strategy with EA SPORTS MMA coming in 2010,” said EA SPORTS President Peter Moore.
“Fans have been begging EA SPORTS to get into the cage, and EA SPORTS MMA will put them in control of the sport’s unique combat experience while finally, in an immersive interactive experience, capturing the raw intensity that has made mixed martial arts one of the fastest growing sports in the world. We’re ready for the fight.”
The EA Tiburon studio carries a successful legacy, and is a leader in innovation, within sports video games. In August of 2008, EA Tiburon was named by GamePro Magazine as one of the top eight most powerful studios in the entire gaming industry. It is home to highly touted franchises, such as Madden NFL, NCAA Football and Tiger Woods PGA TOUR.
EA SPORTS is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL, FIFA Soccer, NHL hockey, NBA LIVE basketball, NCAA Football, Tiger Woods PGA TOUR and NASCAR racing.
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“Project Natal,” pronounced “nuh-tall,” is a code name for a revolutionary new way to play, no controller required. See a ball? Kick it, hit it, trap it or catch it. Unlike 2-D cameras and controllers, “Project Natal” tracks your full body movement in 3-D, while responding to commands, directions, even a difference of emotion in your voice.
When “Project Natal” is ready, it will work with every Xbox 360 console so people who have never picked up a controller can finally join the fun.
See below for “Project Natal” 101, a list of terms and concepts to help explain this transformation in home entertainment.
What is “Project Natal”?
“Project Natal” (pronounced na-tall) is the code name for the new controller-free gaming and entertainment experience from Xbox 360. The name “Project Natal” has several sources. Microsoft Corp. traditionally uses cities as code names. As a result, Alex Kipman, who incubated the project and is from Brazil, chose Natal, a city along the northeastern coast of Brazil, as a tribute to his country. In addition, he knew that Natal also means “to be born” in Latin. Given the new audiences “Project Natal” will bring to Xbox 360, this felt right.
How Will “Project Natal” Change the Way I Play?
• Controller-free gaming and entertainment. “Project Natal” provides a whole new way to play — no controller required. It uses a sensor to track your body movement and recognize your face, even listen to your voice. If you know how to move your hands, shake your hips, or speak, you and your friends will be able to jump instantly into any “Project Natal” experience.
• Full-body play. “Project Natal” provides a new way to play where you use all parts of your body — head, hands, feet and torso. With controller-free gaming you don’t just control the superhero, you are the superhero. Full-body tracking allows the “Project Natal” sensor to capture every move, from head to toe, to give players a full-body gaming experience.
• Personalized play. “Project Natal” provides an in-game experience in which the player’s face and voice are recognized. Greet and speak to characters in the game, or simply step into view of the sensor to log into Xbox LIVE and connect with friends. Only “Project Natal” is smart enough to remember voices and faces. Fun has never been so personalized.
• Off-the-couch play. “Project Natal” provides gameplay that gets you off the couch, on your feet and in the fun. Each “Project Natal” experience is designed to get players moving, laughing, cheering and playing together. “Project Natal” makes social gaming off-the-couch fun.
• Easy-to-play fun. “Project Natal” makes sharing in the fun a snap. Talk or watch a movie in the same living room or on the other side of the world — no headset, no keyboard and no controllers required. It’s just you, your friends, your family and a whole new way to play.
How Does “Project Natal” Work?
• “Project Natal” sensor. “Project Natal” is the world’s first system to combine an RGB camera, depth sensor, multiarray microphone and custom processor running proprietary software that brings “Project Natal” experiences to every Xbox 360 console. The “Project Natal” sensor tracks full-body movement and individual voices, creating controller-free fun and social entertainment available only on Xbox 360.
• RGB camera. “Project Natal” has a video camera that delivers the three basic color components. As part of the “Project Natal” sensor, the RGB camera helps enable facial recognition and more.
• Depth sensor. An infrared projector combined with a monochrome CMOS sensor allows “Project Natal” to see the room in 3-D (as opposed to inferring the room from a 2-D image) under any lighting conditions.
• Multiarray microphone. “Project Natal” has a microphone that will be able to locate voices by sound and extract ambient noise. The multiarray microphone will enable headset-free Xbox LIVE party chat and more.
• Custom processor (running Microsoft proprietary software layer). A proprietary software layer makes the magic of “Project Natal” possible. This layer differentiates “Project Natal” from any other technology on the market through its ability to enable human body recognition and extract other visual noise.
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Harness the power of a raging tornado and battle the forces of evil in an effort to save the world!
Konami announce that Zephyr: Rise of the Elementals is currently in development for Nintendo Wii, Xbox 360 video game and entertainment system from Microsoft and PlayStation 3 computer entertainment system.
Sinister forces have deceived you to believe that your destructive behavior will save an epic hero. In reality, you're working for evil. Take control of a dynamic tornado as you tear through open environments, chewing up the landscape and spitting out everything in your path.
The more you destroy, the bigger you grow as you work against time based, collection and point challenges in the search for hidden elements and enemies from another world. Zephyr provides expansive sandbox type gameplay and real time destruction allowing gamers to destroy what they want, when they want, where they want!
Zephyr delivers humor filled missions and varying objectives, ranging from blustery mischief at a local trailer park to gale force feats in the middle of sprawling cityscapes. Diverse action packed gameplay provides both casual and hardcore gamers the ability to tear through towns in beautifully stylized high definition action! Double the destructive power by playing co-operative multiplayer where two players drive through environments picking up and tossing everything standing in their way in an effort to do battle against the evil Omegaton. The items in a player's path range from the usual rusted tractors and rustic farms, to the strange and unexpected as you tear your way through increasingly complex and crowded areas around the world. Through large open worlds, users can take control of how objects are damaged and destroyed with the active destruction game mechanic. For added replayability, players can complete multiple missions and destroy different objects within environments to maximize each level and earn extra points.
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Unique Experiential Journey Through The Beatles' Career to Feature Introduction of Three-Part Vocal Harmonies, 45 Songs On-Disc and Reveal of First Downloadable Album, Abbey Road "All You Need Is Love" To Be Released Exclusively as Downloadable Song Through Xbox LIVE on 9/9/09 with Charity Proceeds to Benefit Doctors Without Borders.
Original band members Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison, came together today to kick off the 2009 E3 Media & Business Summit with the world premiere of The Beatles: Rock Band. The first-of-its-kind music-based video game offers a revolutionary tour of The Beatles' music, career, and legacy.
Presented by Apple Corps, Ltd., and MTV Games’ Harmonix Music Systems, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), The Beatles: Rock Band will be released worldwide on 9/9/09, as will the release of the entire, original, digitally re-mastered Beatles CD catalogue.
Unveiled at Microsoft’s E3 press conference, the game represents the first time fans will be able to experience The Beatles’ musical career for themselves. From the early touring days in 1963 Liverpool to the immortal, final performance on the Apple Corps rooftop, fans can follow in the band’s footsteps as they traverse the globe during the height of Beatlemania. Adding to the experience is the introduction of three-part vocal harmonies to game play, allowing gamers to revel in the unparalleled vocal stylings of the Fab Four. Beatles fans will also be thrilled to hear previously unreleased authentic voice recordings from John, Paul, George and Ringo chatting between takes during studio sessions recorded at Abbey Road more than four decades ago.
Of The Beatles’ epic catalogue, 45 songs will be available on-disc. Giles Martin, co-producer of The Beatles innovative LOVE album project and Music Supervisor / Creative Producer for The Beatles: Rock Band, unveiled the first ten songs that will be available on the game-disc: “I Saw Her Standing There,” “I Want To Hold Your Hand,” “I Feel Fine,” “Taxman,” “Day Tripper,” Back In The USSR,” “I Am The Walrus,” “Octopus’s Garden,” “Here Comes The Sun,” and “Get Back.” Additional songs will be announced at a later date. Along with these 45 songs, the entire Abbey Road album will be available for future download purchase, as will additional music from The Beatles’ catalogue.
The Beatles: Rock Band story mode will take fans on an interactive, experiential journey through The Beatles career. Along the way, venues, set lists, clothing and instruments will relive the band’s rise to fame, represented in The Beatles' touring period from 1963 to1966 and their studio days from 1966 to 1969.
The game begins during the band’s earliest days at The Cavern Club in Liverpool, England. Gamers will then travel across the Atlantic to experience the band’s unforgettable 1964 performance on The Ed Sullivan Show, the sold-out concert at New York’s Shea Stadium in 1965, and conclude at The Beatles’ memorable concert at Budokan in Tokyo, Japan in 1966. The Beatles’ studio years will come to life in legendary Studio 2 at Abbey Road Studios. Highlighting the studio years are inspired artistic visual expressions known as Dreamscapes, intended to transport players to imaginative environments that capture the essence of The Beatles’ genre-busting musical and fashion transformations during their later years. The game follows The Beatles to 1969 where story mode culminates with their final performance on the rooftop of the Apple Corps Headquarters. The Beatles: Rock Band will be displayed during the 2009 E3 Media & Business Summit in the MTV Games booth in the South Hall # 2023.
As previously announced, The Beatles: Rock Band will offer a new set of hardware representing the instruments made famous by John, Paul, George and Ringo. Featured in the set are the Rickenbacker 325 and Gretsch Duo Jet guitars—hailed as two of the celebrated, signature instruments played by John Lennon and George Harrison throughout their careers. Also included is a Höfner bass controller—a large-scale version of the bass famously used by Sir Paul McCartney. Rounding out the set is a Ringo Starr inspired, Ludwig-branded Rock Band 2 drum set with a classic pearl finish and vintage remake of a Beatles kick drum head.
The Beatles: Rock Band will be available simultaneously worldwide in North America, Europe, Australia, New Zealand and other territories for the Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION 3 computer entertainment system from Sony, and the Nintendo Wii home videogame console from Nintendo on September 9, 2009. The game will be compatible with all Rock Band instrument controllers, as well as most Guitar Hero and other third party music video game peripherals and microphone.
The Beatles: Rock Band marks the first time that Apple Corps, along with EMI Music, Sony/ATV Music Publishing, Harrisongs Ltd and Startling Music Ltd has agreed to present The Beatles music in an interactive video game format. The Beatles: Rock Band will be published by MTV Games and developed by Harmonix, the world’s premier music video game company and creators of the best-selling Rock Band. Electronic Arts will serve as distribution partner for the game. In addition, Giles Martin, co-producer of The Beatles innovative LOVE album project, is providing his expertise and serving as Music Producer for this groundbreaking Beatles project.Use 'gamezplay' in your games searches for the latest info - it works
Rock out. Duck and cover. Shift into overdrive. On the eve of the Electronic Entertainment Expo (E3), Microsoft Corp. today made it perfectly clear: No matter who you are or what games you crave, Xbox 360 is the only gaming and entertainment console for you.
At a time when, according to NPD Group Inc., nearly seven in 10 consumers plan to spend the same or more on video games compared with last year, Xbox 360 today unveiled a lineup that is sure to tip the scales in favor of more — more fun, more entertainment value and more games available only on Xbox 360.
A “who’s who” of hot games, the list of Xbox exclusives includes “Forza Motorsport 3”, “Tom Clancy’s Splinter Cell Conviction™”, “Left 4 Dead 2”, “Alan Wake”, “Shadow Complex”, “Crackdown 2”, blockbuster “Halo 3: ODST” and the surprise announce of Halo trilogy prequel “Halo: Reach.” Sharing the stage were blockbusters Infinity Ward’s “Modern Warfare 2” and the “The Beatles: Rock Band.”
“We know that your fun and our success boil down to one thing: our ability to make games that are creative, diverse and entertaining. Period. And this year, we deliver in spades with the biggest and best lineup in our history”, said Phil Spencer, general manager of the global Microsoft Game Studios business. “From the core first-person-shooter fans who’ve enjoyed Xbox since the first ‘Halo’ to new audiences who are discovering us today with genre-defining games like ‘1 vs 100’, we have something for everyone with our best and broadest lineup ever.”
Xbox 360 has the most celebrated, most played, most coveted and most E-rated games in the industry — and with 1,000-plus titles to date, there’s more than one for you.
Heart-Thumping Entertainment, Exclusively on Xbox 360
Get behind the wheel of an Audi R8 V10 in “Forza Motorsport 3”, jump into the immersive movie-like action of “Alan Wake”, and download “Shadow Complex”, the newest Xbox LIVE Arcade game from the minds behind the blockbuster “Gears of War” franchise. Some of the most exciting games in 2009 and beyond are only on Xbox 360, including the following:
· “1 vs 100” (Microsoft Game Studios). Are you ready to win big? The “1 vs 100” U.S. and Canadian beta launches today, June 1, at 7:30 p.m. PDT. For the first time, “1 vs 100” on Xbox LIVE combines the best of TV gameshow experiences with social gaming to create the largest interactive game show in the world. Based on the hit TV game show of the same name, “1 vs 100 Live” is regularly scheduled and features a live studio host who provides comedic commentary throughout the show and fresh content from a team of trivia writers and experts. Players can play as “the one,” “the mob” or “the crowd,” for the chance to win real prizes. Check your local Xbox LIVE listings to join “1 vs 100 Live.”1
· “Alan Wake” (Remedy/Microsoft Game Studios). “Alan Wake” is the all-new psychological action thriller from the renowned creators of the “Max Payne” franchise. Coming in spring 2010 and exclusive to Xbox 360, “Alan Wake” will immerse players in an intense cinematic thrill ride of dreams and reality, where light is the only ally.
· “Crackdown 2” (Ruffian Games/Microsoft Game Studios). The sequel to the award-winning “Crackdown,” “Crackdown 2” is the premier open-ended action experience that lets you be judge, jury and executioner for a vast city. Coming exclusively to Xbox 360 in 2010, “Crackdown 2” will take multiplayer2 gaming to unprecedented levels for the ultimate cooperative and competitive multiplayer experience, providing you and your friends with the complete freedom to explore, destroy and play as you return to restore justice and peace to Pacific City — by any means necessary.
· “Forza Motorsport 3” (Turn 10/Microsoft Game Studios). Launching this October, “Forza Motorsport 3” is the definitive racing game for everyone from hardcore tuners to anyone who’s ever dreamed of driving at full-throttle. Backed by breathtaking HD graphics and bone-jarring physics, you’ll take the wheel of more than 400 of the most-beloved cars on over 100 renowned real-world tracks and exotic road courses from around the globe. “Forza Motorsport 3” includes driving assists and adjustable skill levels to make the game a gripping pick-up-and-play experience for audiences of all ages and skill levels, while new customization and sharing tools will further fuel the imaginations of the thriving “Forza Motorsport” community on Xbox LIVE.
· “Gears of War 2: Dark Corners” (Epic Games Inc.). The “Gears of War 2: Dark Corners” Game Add-on includes seven brand new multiplayer maps and a new campaign chapter, “Road to Ruin.” “Dark Corners” launches on Xbox LIVE Marketplace on July 28. The entertainment blockbuster of 2008, “Gears of War 2” has now surpassed 5 million copies sold worldwide.
· “Halo 3: ODST” (Bungie). Launching Sept. 22, “Halo 3: ODST” is a new game in the landmark “Halo” saga that lets players experience the events leading up to the epic story told in “Halo 3” through the eyes of a special forces ODST (Orbital Drop Shock Trooper). In addition to an all-new campaign, “ODST” includes three new “Halo 3” multiplayer maps and the complete, stand-alone “Halo 3” multiplayer experience.2 The game also introduces Firefight, an exciting new cooperative multiplayer mode that pits up to four players against increasingly challenging waves of enemies. As a special bonus, “Halo 3: ODST” also includes an invitation to the “Halo: Reach” multiplayer beta on Xbox LIVE. Also, launching on the same date with “Halo 3: ODST” is the “Halo 3: ODST Collector’s Pack,” which offers “Halo” fans a new and exclusive wireless controller and the game title in one package at a great price.
· “Joy Ride” (Big Park/Microsoft Game Studios). Avatars, start your engines! Full of wild driving fun, “Joy Ride” will get your adrenaline pumping as you tear up the track with your friends, or jump, flip and trick your way through the Stunt Park as you work with the whole community to unlock rewards. “Joy Ride” is completely free to download and gives you all new ways to play, whether you’re looking for a quick game or a deep, custom social experience, all on Xbox LIVE.2 Design your dream car or purchase new tracks, game modes and avatar items. You can share the racetracks and game modes with your friends so no one is ever left out.
· “Left 4 Dead 2” (Valve). “Left 4 Dead 2” is the sequel to the best-selling and critically acclaimed cooperative multiplayer smash from Valve, creators of “Half-Life,” “Portal,” “Team Fortress” and “Counter-Strike.” Introducing melee weapons and new enemies to the original’s award-winning gameplay, “L4D2” casts players as one of four new “Survivors” battling zombie hordes as they travel from Savannah, Ga., through New Orleans’ French Quarter.
· “Shadow Complex” (Epic Games Inc. and Chair Entertainment Group/Microsoft Game Studios). New from Epic Games and Chair Entertainment, “Shadow Complex” combines the best of old-school side-scroller design with modern, cutting-edge gameplay and incredible high-definition graphics. Collect power-ups, discover new abilities and evolve your character into a force of destruction as you explore an original story set in the world of Orson Scott Card’s best-selling novel, “Empire.” “Shadow Complex” marries the quality and depth of a full retail title with the accessibility you love, exclusively on Xbox 360 and Xbox LIVE Arcade.
· “Tom Clancy’s Splinter Cell Conviction™” (Ubisoft). Coming exclusively to Xbox 360 this fall, unleash the ferocious skills of renegade agent Sam Fisher and uncover a deadly terrorist plot in “Tom Clancy’s Splinter Cell Conviction™.” Completely reinvented and revolutionized, “Tom Clancy’s Splinter Cell Conviction™” ushers in a new breed of action gameplay leaving players fully immersed in the life of the world’s most dangerous spy. Take full advantage of the 20 million member Xbox LIVE community in this latest installment of the award-winning “Splinter Cell” franchise.
Blockbusters Here, There, Everywhere on Xbox 360
It’s a simple truth: third-party games play better on Xbox 360. Why? Because only Xbox 360 can pair must-have titles like this year’s blockbuster from Infinity Ward, “Modern Warfare 2”, “The Beatles: Rock Band” and “Tony Hawk®: RIDE™” with Xbox LIVE, the world’s largest social network on your TV. The result? As the world’s largest online gaming network, Xbox LIVE gives you more friends to play with and its exclusive collection of Game Add-ons ensures the fun never ends. It leaves only one question: Why would you play these blockbusters anywhere else?
· “Final Fantasy® XIII” (Square Enix). The world-renowned “Final Fantasy” will continue making its home on Xbox 360 with the upcoming release of “Final Fantasy XIII,” the eagerly anticipated title from Square Enix. “Final Fantasy XIII” uses the power and cutting-edge technology of Xbox 360 to deliver seamless transitions between real-time gameplay and in-game cinematics as gamers summon the courage to execute powerful attacks with an evolved Active Time Battle system and ultimately fulfill their destiny. Scheduled to be released only in North America and Europe.
· “Modern Warfare 2” (Infinity Ward/Activision). On Nov. 10, 2009, Infinity Ward will make its return with the release of “Modern Warfare 2” on Xbox 360, the most-anticipated game of the year and the sequel to the best-selling first-person action game of all time, “Call of Duty® 4: Modern Warfare™.” “Modern Warfare 2” continues the gripping and heart-racing saga with an unprecedented level of action as players face off against a new threat dedicated to bringing the world to the brink of collapse. Xbox LIVE gamers will also be the first to get their hands on two “Modern Warfare 2” map packs coming first to Xbox 360.
· “The Beatles: Rock Band” (Harmonix/MTV Games). On 09.09.09, “The Beatles: Rock Band” will allow fans all over the world to pick-up the guitar, bass, mic or drums and experience The Beatles’ extraordinary catalogue of music through gameplay that takes players on a journey through the legacy and evolution of the band’s legendary career. In addition, “The Beatles: Rock Band” offers Beatles fans the opportunity to rock out with new hardware replica controllers modeled after instruments used by John Lennon, Paul McCartney and Ringo Starr throughout their careers. And, for the first time, players will be able to download music and make a change: Available only on Xbox 360, all Apple Corps, MTV Games and Microsoft proceeds from downloads of “All You Need is Love” will benefit Doctors without Borders.
· “Tony Hawk: RIDE” (Activision). “Tony Hawk: RIDE” redefines the sports genre by offering a dynamic hands-free gaming experience featuring an innovative skateboard controller. Using full motion sensing technology, players physically control the action by performing various movements and gestures on the board that directly translate into amazing tricks in the game. The skateboard controller provides an accessible and social gaming experience on Xbox 360 that allows players of all skill levels to battle for skateboard supremacy by challenging gamers worldwide over Xbox LIVE, the largest social gaming network.
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Raiden Stars in the First Metal Gear Solid Game to Hit the Xbox 360
The live website is here but it is being hammered at time of posting...
Konami Digital Entertainment, Inc., announced today that Metal Gear Solid: Rising is currently in development for the Xbox 360 video game and entertainment system from Microsoft - the first Metal Gear Solid game to launch on the Xbox 360. Raiden, one of the most popular characters in the Metal Gear Solid universe, will star in the all-new title from Hideo Kojima. Raiden first debuted in Metal Gear Solid 2: Sons of Liberty PlayStation 2 computer entertainment system as a playable character and appeared as a non-playable cyborg in Metal Gear Solid 4: Guns of the Patriots for the PLAYSTATION 3 computer entertainment system.
"The Metal Gear Solid series is one of the most highly acclaimed video game franchises of all time," said Anthony Crouts, Vice President of Marketing for Konami Digital Entertainment, Inc. "With Metal Gear Solid: Rising, the Xbox 360 community will finally get a chance to enjoy the action and excitement that this popular franchise is known to offer."
Metal Gear Solid: Rising is scheduled to be released on the Xbox 360 video game and entertainment system.
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Command a tribe and lead a village as you loot, level, and build in the wild territory of “Hinterland: Orc Lords”, a fun and fast-paced RPG combat and city building game. Released this week by Got Game Entertainment to retail across North America, and available for purchase via download from Hinterland-Game.com, this action-packed, fantasy-themed game finds you charged by the king with building a prosperous town and vanquishing all enemies in an untamed realm of the kingdom.
At just $19.99 (USD), and with tremendous replay value thanks to a variety of locations, resources, items, enemies, and challenges, the addictive “Hinterland: Orc Lords” lets you guiltlessly escape reality.
In “Hinterland: Orc Lords”, you create your own destiny, and determine the fate of others, by commanding an Orc tribe as Lord or Shaman, or leading a Human village as Human, Dwarf, Elf, or even Undead Warrior. Build a prosperous town and conquer all enemy sites in the region by bringing together a diverse cast of followers to your settlement. Carefully select members to join you on expeditions of exploration and conquest in the surrounding lands, or give them tools for settlement production.
In the world of “Hinterland: Orc Lords”, one teeming with Orc war camps, dark elf raiding parties, goblin infested mines, and the ruins of undead cities, you will encounter the characters and creatures of myth and folklore. You will also find much needed resources to expand your settlement, from iron to make weapons to a mystic tome to entice a great mage to join you. With a variety of characters, weapons, and strategies at your disposal, you can develop lowly farmers into great warriors, and customize your character to help in adventure or improve village life.
For your successful strategies, choices, and forays in “Hinterland: Orc Lords”, fame, fortune and prosperity await. But, you must play wise and take care, for even the loss of a lowly farmer can spell disaster at harvest time!
“Hinterland: Orc Lords” is rated “T” for Teen by the ESRB for Alcohol Reference/Fantasy Violence/Mild Blood and will retail for $19.99.
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The future of home entertainment has a new name: Xbox 360. Today, Microsoft Corp. opened the Electronic Entertainment Expo (E3) with a historic Xbox 360 briefing that rocked, tweeted, revved and awakened the world to a new era of fun and entertainment.
In addition to premiering 10 exclusive new games, revolutionising the way we watch TV, and making it easier than ever to connect to friends, Xbox also welcomed visionary filmmaker Steven Spielberg to introduce “Project Natal” and controller-free gaming.
“Today with cultural visionaries at our side and controller-free gaming on our horizon, Xbox 360 authored a new page in home entertainment history,” said Don Mattrick, senior vice president for the Interactive Entertainment Business at Microsoft. “For us, this E3 is about breaking down barriers — between generations, between games and entertainment, and most important, between video game players and everyone else — in a way that only Xbox 360 can.”
During its briefing, Microsoft showed why Xbox 360 continues to defy industry sales trends. First: A lineup of blockbuster games to ignite every passion, including “Forza Motorsport 3,” “Alan Wake,” “Halo 3: ODST,” and “The Beatles: Rock Band.” Next? A host of groundbreaking Xbox LIVE services, from instant on 1080p HD streaming movies and television to Facebook and Last.fm tailor-made for your TV. And rounding it all out, “Project Natal,” a whole new way to play, no controller required.
“Project Natal”: No Strings (or Controllers) Attached
Unveiled for the first time to the public was “Project Natal,” pronounced “nuh-tall” and a code name for a revolutionary new way to play, no controller required. See a ball? Kick it, hit it, trap it or catch it. If you know how to move your hands, shake your hips or speak, you and your friends can jump into the fun. The only experience needed is life experience.
Compatible with any Xbox 360 system, the “Project Natal” sensor is the world’s first to combine an RGB camera, depth sensor, multi-array microphone and custom processor running proprietary software all in one device. Unlike 2-D cameras and controllers, “Project Natal” tracks your full body movement in 3-D, while responding to commands, directions and even a shift of emotion in your voice.
In addition, unlike other devices, the “Project Natal” sensor is not light-dependent. It can recognize you just by looking at your face, and it doesn’t just react to key words but understands what you’re saying. Call a play in a football game, and players will actually respond. Want to log onto Xbox LIVE? Simply step in front of the sensor.
“The next step in interactive entertainment is to make the controller disappear,” said Steven Spielberg, visionary director and producer. “With ‘Project Natal,’ we’ll see games that bring everyone together through technology that actually recognizes us.”
The Best of the Internet, Custom-Made for Your TV
Groove, party or connect with a friend. Xbox LIVE, the world’s largest social network on TV, today announced Facebook and Last.fm would be tailor-made for your TV, only on Xbox 360. Microsoft also announced Xbox LIVE Party for movies, which allows movie experiences to be shared — on the couch or across the country over Xbox LIVE in supported movies.
“We are always asking ourselves how to make the TV more social,” said John Schappert, corporate vice president of Interactive Entertainment LIVE, Software and Studios at Microsoft. “By bringing Facebook, Last.fm and Xbox LIVE Party for movies and TV shows to Xbox LIVE, we’re not only extending the walls of your living room beyond your home to your friends in different corners of the world, we’re creating the definitive social network, uniting more than 200 million people to share status updates, pictures, thoughts on music and the world’s best online gaming experience.”
The addition of Facebook to Xbox LIVE means friends are always connected, anytime, anywhere — from virtually any couch. But updating your status and sharing photos won’t be the only things you can do. Using Facebook Connect, you can share your greatest moments in gaming by posting updates and screenshots from supported games directly to Facebook. Don’t let your moment of glory fade away — make sure everyone sees it with Facebook Connect, starting with the future version of the premier EA SPORTS golf franchise “Tiger Woods PGA TOUR®.”
A first for TV, Last.fm1, part of the CBS Interactive Music Group, will give Xbox LIVE subscribers access to millions of songs streaming through Xbox 360 to the best speakers in the house. Xbox LIVE subscribers will be able to create their own free, personalized radio stations and listen to them with friends in the living room or across the country.
Xbox 360 also solidified its place as one of the leading social entertainment networks by announcing Xbox LIVE Party for movies. Go to the cinema with your friends whether you are sitting on the same couch or in living rooms across the country. Starting this year, you can share a virtual theater, see your avatar (a virtual you) on the screen, all while you listen to each other laugh and cry at the movie through voice chat on Xbox LIVE. With movie parties, the only thing you can’t share is the popcorn.
1080p HD in an Instant
Continuing a pioneering effort that began with the introduction of the industry’s first video marketplace in November 2006 and broke new ground with the announcement of the first live TV straight from a gaming console last week in the U.K., Microsoft today announced that Xbox would deliver yet another first-to-the-world: instant on 1080p movies and TV with 5.1 surround sound — direct to consoles connected to compatible HD TVs through the Xbox LIVE social entertainment network.
Starting this fall, a broad selection of movies and TV shows from Zune video on Xbox 360 will be available to start and stream instantly, in the highest video quality and at the push of a button.2 No discs, no waiting for downloads and no delays. Get the selection of a video megastore, the best video clarity available and the convenience of on-demand, only on Xbox 360.
In addition, Microsoft announced it will more than double the number of markets where Xbox LIVE offers its TV shows and movies, growing from eight to 18, by adding Australia, Austria, Belgium, Denmark, Finland, Netherlands, New Zealand, Norway, Sweden and Switzerland. Xbox LIVE members in these markets will have access to instant on 1080p video. New Xbox LIVE Video Marketplace advancements also came for the U.S., U.K. and Ireland specifically:
· More choices with Netflix. Watch movies instantly streamed from Netflix.3 Browse and add selections to your instant Queue — right on your TV with your Xbox 360. Plus now with Xbox LIVE Party, you can watch and share supported movies with up to seven friends on Xbox LIVE. Debating between comedy and horror? Recommend your favorites to friends and see your virtual you as an avatar on the silver screen.
· Live TV with BSkyB Ltd. The Xbox LIVE commitment to providing the best global entertainment gains momentum with its newest partner, Sky. Now, for the first time, watch live or on-demand TV from Sky on Xbox 360, including Sky Sports. Never miss a moment of your favorite live TV shows, sports, movies and family-friendly entertainment across the U.K. and Ireland on Xbox LIVE. You can even share your favorites with up to seven friends in an Xbox LIVE Party.
Games for Everyone
Get behind the steering wheel of the sleek Audi R8. Rock out with your friends to the latest music and party games. Discover a new chapter set in the iconic universe of “Halo.” Xbox 360 has the most celebrated, highly anticipated games and experiences in the industry. With more than 1,000 titles to date, there’s more than just one for you.
· Get behind the wheel. Hit the straightaway in more than 400 cars on the world’s most beautiful tracks in the definitive racing game for this console generation, “Forza Motorsport 3.” Or get your avatar in the driver’s seat as you tear up the track with your friends in “Joy Ride.”
· Adrenaline-rushing exclusives. Xbox 360 is your top destination for the biggest exclusives this year and beyond, including “Halo 3: ODST,” “Crackdown 2,” “Alan Wake,” “Tom Clancy’s Splinter Cell Conviction™” and “Left 4 Dead 2.”
· Tap into your inner musician. Xbox 360 continues to be the preferred venue for the music games you love. Discover the magic of music and The Beatles with “The Beatles: Rock Band” or start a spontaneous singing party with “Lips: Number One Hits.”
· The best blockbuster experiences. Third-party games play better on Xbox 360. Pairing must-have titles such as this year’s blockbuster from Infinity Ward, “Modern Warfare 2” with Xbox LIVE, Xbox 360 offers more friends to play with and an exclusive collection of Game Add-ons.
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It’s all about fun, friendship, and charms, as the Play Label of Electronic Arts announce its new, original video game franchise for girls: CHARM GIRLS CLUB. Girls will be immersed in the fabulous Charm Girls’ world where they collect sparkly, virtual charms as they complete challenges that are sassy, fun, and relevant to their world. EA will release four CHARM GIRLS CLUB titles this fall including CHARM GIRLS CLUB Pajama Party for the Nintendo Wii, and three titles for the Nintendo DS: CHARM GIRLS CLUB My Perfect Prom, CHARM GIRLS CLUB My Fashion Mall and CHARM GIRLS CLUB My Fashion Show.
“CHARM GIRLS CLUB celebrates everything that’s fun about being a girl,” said Sarah Handley, Senior Director of Marketing, EA Play Label. “Girls are gamers too and EA wants to provide them with games that are fun, fabulous and appeal to their interests.”
In the CHARM GIRLS CLUB games, girls are introduced to their new BFFs, the Charm Girls. The Charm Girls guide players through the games, give them a helping hand, and get their back when the evil Queen B’s try to intervene. Girls begin by customizing their own Charm Girl character that represents their unique style. Girls can choose from thousands of trendy and stylish combinations, customizing their entire look from head to toe, including their facial features, hair, make-up, wardrobe, shoes and even their accessories!
Collecting virtual charms is key in CHARM GIRLS CLUB. Challenges that a girl completes can earn her a shiny new virtual charm that she will add to her virtual charm jewelry box. Special multiplayer charms can also be earned when playing with friends. Girls can show off their new charms to one another and see who collects them all.
Each CHARM GIRLS CLUB game presents its own unique scenario that will have girls grinning from ear to ear. In CHARM GIRLS CLUB Pajama Party for Wii, girls can play with the Charm Girls, or with as many as seven friends, for the ultimate interactive slumber party experience. Girls will have an all night gigglefest playing more than 30 hilarious games like Bed Bounce, Pillow Fight, Speed Hair Teasing, and many more. Using the Wii Remote’s motion-sensing technology, CHARM GIRLS CLUB Pajama Party takes classic pajama party games and activities to a whole new level.
And there’s even more fun to be had for girls on the go with three CHARM GIRLS CLUB titles for the handheld Nintendo DS system. In CHARM GIRLS CLUB My Perfect Prom, girls choose the perfect dress, the perfect date and play through dozens of zany activities before attending the big night! In CHARM GIRLS CLUB My Fashion Show, girls select their models and the most awesome outfits in a series of wild challenges to see who rules the virtual runway. In CHARM GIRLS CLUB My Fashion Mall, girls manage the mall and tackle wacky mall mishaps everywhere from the food court to the accessories boutique to the nail salon.
“With CHARM GIRLS CLUB, we’re providing girls with quality games that emphasize cool characters, fun challenges, customization and lots of collectible charm rewards that can be shared across products,” said Dyan Williams, Senior Producer, EA Play Label. "Girls are really excited about a new line of games made just for them.”
Developed by the EA Casual Studios, the CHARM GIRLS CLUB games are scheduled to be available Fall 2009.
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Electronic Arts announce that an all-new fighting title is in development at EA Tiburon in Orlando, under the EA SPORTS brand. EA SPORTS MMA will be available in 2010 on the Xbox 360 video game and entertainment system and the PLAYSTATION 3 computer entertainment system.
