This Spring, Renault’s Twizy Z.E Concept car - will be made available to download free of charge in The Sims 3 video game

This Spring, Renault’s Twizy Z.E Concept car - will be made available to download free of charge** by The Sims 3 players within an ‘Electric Vehicle Pack’ (EVP), which will comprise a number of sustainable environmental items including solar panels and a windmill. The use of the EVP inside The Sims 3 will have positive repercussions for a player’s in-game family by reducing their weekly virtual household bills.

The Sims 3 create a World tool beta game design world creating tool - FREE download

Robust Tool Available as Free Download Today Plus New Game Update for The Sims 3 Introducing Shop Mode Available Now. EA’s The Sims Studio is putting the power of world creation directly into The Sims 3 players’ hands! Available today as a free download on www.TheSims3.com, The Sims 3 Create a World Tool – BETA allows players to create and share unique new worlds that they design.

Sims 3 Official 10 Days of Christmas Jingle Bells song video game trailer

Sims 3 Official 10 Days of Christmas Jingle Bells song video game trailer. A festive trailer with the top ten reasons of why children will be delighted to receive The Sims 3 for Christmas - most involving sex, murder, violence or Death.

Michael Perham downloadable Sim character for The Sims 3 World Adventure

British teen and solo-sailor, Michael Perham, has been immortalised as a downloadable Sim character for EA’s hot new game, The Sims 3 World Adventures, the first expansion pack* to the best-selling PC game of calendar 2009**, The Sims 3. The record-breaker has been recreated as a Sim character in honour of his globe-trotting world adventures.

Britain's Got Talent singing sensation Susan Boyle appears in The Sims 3 video game trailer

The Britain's Got Talent singing sensation Susan Boyle appears in this Sims 3 video game trailer.

Susan Boyle is a Scottish singer who came to public attention when she appeared as a contestant on the third series of Britain's Got Talent. Boyle became known when she sang "I Dreamed a Dream" from Les Misérables in the competition's first round, first broadcast in the United Kingdom on 11 April 2009.

The Sims 3 New Moon vampire Parody Video Robert Pattinson Edward Cullen Twilight

The Sims 3 lampoons the sparkly vampire craze sweeping the nation in this new trailer. The Sims 3 New Moon vampire Parody Video with Robert Pattinson in this Edward Cullen Twilight movie...

Pixie Lott meets her Sims 3 World Adventure character in this [HD] video game trailer

Pixie Lott meets her Sims 3 World Adventure character in this [HD] video game trailer

The Sims 3 World Adventures, Pixie Lott’s new video is a world first

British pop star and MTV Europe award-winner Pixie Lott today unveils a brand new virtual side to herself in her hot new music video. Working in partnership with number one PC game from Electronic Arts, The Sims 3 World Adventures*, Pixie Lott’s new video is a world first, which sees her perform her number one single ‘Mama Do’ in an English and Simlish duet (Simlish is the language the characters speak in the game).

The Sims 3 World Adventures Expansion Pack, the first expansion pack to the best-selling PC game of calendar 2009

The Sims are off on an adventure of a lifetime! The EA Play Label announce that The Sims 3 World Adventures Expansion Pack*, the first expansion pack to the best-selling PC game of calendar 2009**, The Sims 3, is available at retail nationwide and for digital download today for the PC and Mac. The game will be in stores worldwide in 60 countries and in 22 languages this week.

Grab Your Chopsticks, Jump on Your Scooter and Adventure Your Way Through Ancient Tombs in The Sims 3 World Adventures on November 17, 2009

EA’s The Sims Studio is pleased to announce that The Sims 3 World Adventures, the first expansion pack to the No1 best-selling PC game of calendar 2009, The Sims 3, has gone gold for the PC and Mac and will be available on November 17, 2009 in North America and will be in stores worldwide in 60 countries and in 22 languages the same week.

LeAnn Rimes, Fefe Dobson, Natalie Portman’s Shaved Head and More Each Sing a Tune in Simlish for EA’S The Sims 3 World Adventures

The Sims fans around the world will be rockin’ out to new Simlish music in The Sims 3 World Adventures Expansion Pack* for the PC and Mac this November. The EA Play Label of Electronic Arts announce over a dozen additional artists who will lend their Simlish voice stylings to The Sims 3 World Adventures including GRAMMY Award-winner LeAnn Rimes and hot rising stars Fefe Dobson, Natalie Portman’s Shaved Head, Katie Melua, Esme Denters, Evan Taubenfeld, Madina Lake, and more.

The Sims 3 World Adventures - China

The Sims are off on an adventure to famous destinations around the world! The EA Play Label of Electronic Arts announced that The Sims 3 World Adventures, the first expansion pack* to the No1 best-selling PC and MAC game in June 2009**, The Sims 3, is in development and will ship to retailers worldwide the week of November 16, 2009.

Tetris, Bejeweled, Need For Speed and The Sims 3 Now Available For BlackBerry Smartphones

EA Mobile announced eight new titles available on BlackBerry including globally renowned mobile titles: Bejeweled, Need for Speed Undercover, RISK, SCRABBLE (in the US and Canada only), Tetris, Tetris Mania, The Sims 3, and Tiger Woods PGA TOUR.

“We are excited to bring some of EA Mobile’s most popular franchises to the BlackBerry App World where BlackBerry customers can easily download them from one location,” said Adam Sussman, VP Worldwide Publishing for EA Mobile. “We look for the BlackBerry App World to become an important channel for EA Mobile, providing convenient access of our great games to BlackBerry customers everywhere.”

“Gaming on BlackBerry smartphones continues to grow in popularity. EA Mobile has optimized some terrific games for the BlackBerry platform and users will be thrilled to have these new titles available on BlackBerry App World,” said Tyler Lessard, Vice President, Global Alliances and Developer Relations at Research In Motion.

EA's 'The Sims 3: World Adventures' to feature Global Artists!

The Sims fans around the world will be rockin’ out to new Simlish music in The Sims 3 World Adventures Expansion Pack for the PC and Mac this later this year. The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that in The Sims 3 World Adventures, players will have their chance to get down, Simlish-style, to artists like GRAMMY award-winner Nelly Furtado, rising star Pixie Lott, German sensation Stefanie Heinzmann, breaking new rock band Matt & Kim, global indie dance rockers Young Punx, and more!

“I was really excited when I heard EA wanted me to be involved with The Sims 3 World Adventures,” said Nelly Furtado. “I love languages, and it was so fun singing in Simlish.”

“We have been busy recording the eclectic mix of songs in Simlish, the official language of The Sims,” said Robi Kauker, Audio Director for The Sims Studio at EA. “The collection of artists’ songs in the game are fantastic and there’s something every player will recognize and enjoy.”

“I think it’s really cool to have a song in The Sims 3 World Adventures,” added Pixie Lott. “You can go over to a radio in the game, play the Simlish version of “Mama Do,” and take that radio with you anywhere you go inside the game!”

Current artists and songs featured in the game include:
• Nelly Furtado – “Manos al Aire”
• Pixie Lott – “Mama Do”
• Stefanie Heinzmann – “No One Can Change My Mind”
• Matt & Kim – “Daylight”
• Young Punx – “Juice and Gin”

Additional artists involved with The Sims 3 World Adventures will be revealed in the coming months.

The Sims are on the adventure of their lifetime in The Sims 3 World Adventures, the first expansion pack to the #1 best-selling PC and Mac game in June 2009, The Sims 3. Players will guide their Sims to acclaimed fortune—or potential doom. Gamers will take their Sims to famous real-world inspired destinations to conquer challenges, find treasures, discover what’s lurking in hidden caves, and more with the first ever adventure gameplay. From mastering martial arts in Shang Simla, China, discovering rich culture and famous landmarks on a romantic getaway to Champs Les Sims, France or exploring the depths of ancient tombs in Al Simhara, Egypt, Sims will learn new skills and chase down new personal opportunities, meet new Sims with unique personalities, share their culture and bring them home, discover new styles on their travels, and share everything they encounter on their adventures with the world through personal photographs, movies, and stories. Those who register their copy of the PC/Mac version of the game online will receive 1,000 SimPoints to be used in The Sims 3 Store. Adventure is on the horizon — what will the Sims discover?

The Sims 3 World Adventures Expansion Pack for the PC and Mac will ship to retailers worldwide the week of November 16, 2009. The Sims 3 World Adventures will also be available for feature phones, the iPhone and iPod touch in early 2010 from EA Mobile. These versions will have customized mobile gameplay features and music playlists which will be revealed in the coming months. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

For more information about The Sims 3 World Adventures or The Sims 3, please visit www.TheSims3.com. Developed by The Sims Studio, The Sims 3 World Adventures has not yet been rated by the ESRB. To download artwork, please visit www.eagames.co.uk/press.

First Expansion Pack to Global Phenomenon - The Sims 3 - World Adventures

The Sims are off on an adventure to famous destinations around the world! The EA Play Label of Electronic Arts announce that The Sims 3 World Adventures, the first expansion pack* to the No1 best-selling PC and MAC game in June 2009**, The Sims 3, is in development and will ship to retailers worldwide the week of November 16, 2009.

“We’re thrilled with the global success of The Sims 3 over these last few months and are looking forward to expanding on the gameplay experience with one of the most robust expansion packs to The Sims yet,” said Scott Evans, General Manager of The Sims at EA. “Players will be able to take their Sims on the adventure of a lifetime and explore lands outside of Sunset Valley and Riverview, pursue thrilling new life destinies in locations around the world inspired by famous destinations, and immerse themselves in the open-ended gameplay where they’ll discover new cities in China, France and Egypt and share new stories.”

Players can take their Sims on new journeys to famous real-world inspired destinations around the globe for the first time ever and seek out new adventures. While exploring the landmarks of an exotic city, there is no telling what the Sims will find. From mastering martial arts in Shang Simla, China, discovering rich culture and famous landmarks on a romantic getaway to Champs Les Sims, France or exploring the depths of ancient tombs in Al Simhara, Egypt, players can take their Sims on a journey that will change their Sims’ lives. Players can accept challenges to search for secret treasures, learn new skills and chase down new personal opportunities, meet new Sims with unique personalities, share their culture and bring them home, discover new styles on their travels, and share everything they encounter on their adventures with the world through personal photographs, movies, and stories. Additionally, players will receive 1,000 SimPoints to be used online in The Sims 3 Store*** for the PC/MAC versions of the game. Exclusive online content, available only for the expansion pack at launch, will be revealed soon.

The Sims 3 World Adventures will also be available for feature phones, the iPhone and iPod touch in early 2010 from EA Mobile. These versions will have customized mobile gameplay features which will be revealed in the coming months. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

For more information about The Sims 3 World Adventures or The Sims 3, please visit www.TheSims3.com. Developed by The Sims Studio, The Sims 3 World Adventures has not yet been rated by PEGi.

*Requires The Sims 3 for PC/MAC to play.
**According to NPD data.
**INTERNET CONNECTION REQUIRED, see product pack or digital distribution rules for details

Pixie Lott sings her debut single Mama Do in Simlish for Sims 3 video game - with video

Pixie Lott joins the Sims 3 video game Electronic Arts announce the collaboration between exciting new pop singer Pixie Lott and the highly anticipated PC game from the EA Play Label, The Sims 3.



Activity kicks off with a Simlish recording of Pixies debut single, Mama Do available for simultaneous download with the English version of the game plus a music video showing Pixie singing a duet with her Sim character "The Sims 3 takes the infinitely creative world of Sims to the next level, and once again its music is no exception," said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. "Pixie Lott now joins artists like Black Eyed Peas, Lily Allen, Robyn and Natasha Bedingfield in bringing her tremendous vocal talents to the Simlish arena. Her amazing talent and love for the game makes Pixie a perfect ambassador for The Sims."

The Sims 3 celebrate the biggest launch in Sims history

Electronic Arts announce that the hotly anticipated The Sims 3, stormed retail shelves starting June 2nd and sold thru more than 1.4 million PC/Mac units within the first week making it the best-selling PC launch in EA’s history. Fan intensity is evidenced through the more than 7 million downloads of player created content including: Sims, houses, stories and more. The Sims 3, also available for download from the Apple App Store for iPhone and iPod touch, shot up to #1 paid app position on launch day and has maintained that spot since launch.

“With more than a dozen press awards, strong reviewer scores and positive feedback from The Sims community, we are thrilled with the success of The Sims 3 launch and the early sales indicate that we have another hit on our hands,” said Rod Humble, Head of the EA Play Label. “The volume of items created with The Sims 3 and downloaded online is a testament to how passionate The Sims players are. It’s their world now, we can’t wait to see everything players create and share.”

“The Sims 3 for the iPhone and iPod touch soared to the number one Top Paid App position in the U.S. Apple App Store in just 18 hours of its launch and reached the number one Top Paid App position in 37 countries worldwide within two days of launch, making it EA Mobile's 3rd game launched at $9.99 to reach the number one Top Paid App position,” said Adam Sussman, VP Worldwide Publishing for EA Mobile™. “The game's sales success along with its strong critical acclaim demonstrates that The Sims 3 mobile experience is a worldwide hit with our customers.”

In The Sims 3 on PC/Mac you can create lifelike Sims with a unique personality and take them anywhere in the neighborhood. The powerful Create-a-Sim tool allows you to create Sims that are more realistic than ever. Select from dozens of personality traits such as brave, artistic, kleptomaniac, clumsy, paranoid and romantic. With Create-a-Sim, you can create a limitless number of truly unique Sims. The Sims 3 allows for infinite possibilities to design the interior and exterior of your Sims’ surroundings using the Create-a-style feature. Additionally, you can enjoy the challenge of short-term and long-term goals and then reap the rewards! Based on personality traits, skills and career choices, your Sims have short and long term Wishes that provide constant fun challenges and so many things to do and achieve. You have the ultimate freedom to choose whether to fulfill their destiny, giving them lifetime happiness and rewards or not! Register your copy of The Sims 3 for PC and Mac at www.TheSims3.com to enjoy the robust online and community features unique to your game including an all-new town called Riverview that you can download for no additional charge once you register*. You will also gain access to 1,000 SimPoints to purchase items from The Sims 3 Store to customize your Sims’ appearance and houses in all-new ways. Be the director of your Sims’ movies by capturing clips during your gameplay, visiting the official site, and editing the soundtrack, story, and transitions, then share it with the world. See what you can create with The Sims 3.

Pixie Lott joins the Sims 3 video game EA announce

Electronic Arts announce the collaboration between exciting new pop singer Pixie Lott and the highly anticipated PC game from the EA Play Label, The Sims 3. Activity kicks off with a Simlish recording of Pixie’s debut single, Mama Do available for simultaneous download with the English version of the game plus a music video showing Pixie singing a duet with her Sim character

"The Sims 3 takes the infinitely creative world of Sims to the next level, and once again its music is no exception," said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. "Pixie Lott now joins artists like Black Eyed Peas, Lily Allen, Robyn and Natasha Bedingfield in bringing her tremendous vocal talents to the Simlish arena. Her amazing talent and love for the game makes Pixie a perfect ambassador for The Sims."

Pixie Lott releases her incredible debut single Mama Do available on the 7th June, through Mercury Records. Pixie’s personality, her rich vocals and her magnetic persona are all over her first single Mama Do, an archetypal teenage tale of sneaking out on mischievous dates under the cover of night and an appetite for adventure, action and the unknown. Pixie learned and recorded this song in the unique language of The Sims, Simlish.

“It was really good fun re-recording Mama Do in Simlish,” Pixie Lott added. “Singing Simlish words to a tune you know really well was a really strange experience and had me in fits of giggles but I got the hang of it and I love the end result. The Sims 3 allows for so many fun adventures, which fits how my world is so I’m happy to be a part of their newest creation!”

Get inspired by the endless creative possibilities and unexpected moments of surprise and mischief in The Sims 3! Customize your Sims’ appearances and choose up to five traits to create individual personalities. From the “romantic” trait or “kleptomaniac” trait to “evil” trait, create millions of unique Sims from the vast amount of personalities. New goal-oriented game play enables you to choose which short or long-term objectives you want your Sims to pursue and even determine your Sims’ destinies in life. Create and edit your own movies by capturing your gameplay moments or select from a library of clips. Then join The Sims 3 online community where you can show off all of your creations, receive additional content, hear the latest news, and more! Download exclusive content and hear the latest news of The Sims 3 at www.TheSims3.com.

The Sims re-write the ten commandments - video game screenshots

Brits suggest updated Commandments as they fail to remember, understand or see relevance in many of the traditional ten

New research out today reveals that over a quarter (28 per cent) of 11 to 16 year old British children can’t recite a single one of the Ten Commandments and only six per cent of British adults and children can recite all ten from memory.

Despite traditionally being viewed as the ultimate set of moral standards for society to live by, research conducted by computer game The Sims 3 reveals that many of the commandments are now seen as outdated and irrelevant to modern life in the UK, with the average number Brits can quote from memory only being four out of the 10.

To mark the launch of The Sims 3 on Friday 5th June, the British public has been invited to suggest a new modern day set of Ten Commandments to reflect the world we live in today.

The Ten Commandments Rewritten have been hand carved into two stone tablets (as referred to in the Bible when they were given to Moses by God on Mount Sinai) and will be offered to the Houses of Parliament this week as a benchmark of public opinion about the standards that we should all live by today.

The limestone tablets feature updated versions of six of the traditional commandments that Brits still find relevant to life today but replace the remaining four with the most common themes of over 1,000 suggestions of those polled. Each of the new Ten Commandments uses modern language to help make them more easily understood.
The remaining four new commandments act as a real sign of the times focusing around not being motivated by greed following the MPs’ expenses scandal, not committing acts of terrorism, respecting and protecting the planet, and respecting all people regardless of race, religion or sexuality.

Modernised Traditional Commandments (ranked in order of importance to the British public)
1. Do not kill
2. Do not steal
3. Do not cheat on your partner with another person
4. Do not envy others
5. Respect your parents
6. Do not accuse a person of something they did not do

New Commandments
7. Respect all people regardless of race, religion or sexuality
8. Do not commit acts of terrorism
9. Respect and protect the planet
10. Do not be motivated by greed

Play God
The Sims 3 effectively allows users to ‘play God’. Players become the creators of their own world and the characters that live (or die) within it. They control the lives, personalities and moral conduct of the characters they create. They can then decide whether they choose to ‘play nice’ and give their characters (Sims) happy, prosperous life or to ‘play nasty’ and make things difficult or dangerous.

With this in mind over 1,000 adults and 11 to 16 year olds were quizzed on their knowledge of the Ten Commandments and their opinions on their relevance to modern society, exploring which moral standards actually matter most to modern day Britain.

While the majority of Brits believe that six of the Ten Commandments are still relevant today (ranging from 61 per cent to 91 per cent), around two thirds of the population question the relevance of the remaining four (ranging from 62 per cent to 70 per cent).

Using both traditional and modern wording these four include:
• Remember the Sabbath day and keep it holy / You shall remember and keep the Sabbath day holy (only 30 per cent of Brits believe this to still be relevant as people increasingly use Sunday as a day to work and shop)
• Thou shalt have no other gods before me / You shall have no other Gods but me (only 34 per cent of Brits believe this to still be relevant as Brits increasingly adopt other religions and beliefs)
• Thou shalt not make unto thee any graven image / You shall not make for yourself any idol, nor bow down to it or worship it (only 34 per cent of Brits believe this to still be relevant as Brits increasingly idolise and ‘worship’ celebrities)
• Thou shalt not take the name of the Lord thy God in vain / You shall not misuse the name of the Lord your God (only 38 per cent of Brits believe this to still be relevant as the name ‘God’ is so often used to express irritation or unfairness)

Many school children aged 11 to 16 also fail to understand the traditional wording of several of the Ten Commandments according to the research. These include:
• Thou shalt not make unto thee any graven image (only 16 per cent claim to fully understand the meaning)
• Thou shalt have no gods before me (only 24 per cent claim to fully understand the meaning)
• Thou shalt not covet thy neighbour’s wife. Thou shalt not covet thy neighbour’s goods (only 25 per cent claim to fully understand the meaning)
• Thou shalt not take the name of the Lord thy God in vain (only 26 per cent claim to fully understand the meaning)
• Thou shalt not bear false witness against thy neighbour (only 27 per cent claim to fully understand the meaning)
• Remember the Sabbath day and keep it holy (only 29 per cent claim to fully understand the meaning)

Claire Ridley, UK Marketing Manager for The Sims 3 comments:
“The Sims 3 is all about messing with life and making decisions that will affect the lives of each of the characters in the game. Whilst it is ultimately a game, a person’s moral standards will quickly start to show through revealing what sort ‘God’ they will play over their creations.”

In line with The Sims 3, the research also asked what people would be most likely to do if they could ‘play God’ for a day. While eight per cent said that they would help themselves first by making themselves more attractive or wealthy and four per cent said they were use their power to wreak revenge on someone who had done wrong by them in the past, 17 per cent would help improve the lives of friends and family.

However, the overwhelming majority of 65 per cent of Brits would choose to help the world as a whole, such as putting an end to poverty, bringing about world peace and stopping global warming.

While very few people admitted that they would be likely to break any of the Ten Commandments, the ones that people are most likely to break are keeping the Sabbath day holy (38 per cent) misusing God’s name (23 per cent), envying neighbours (19 per cent) and committing adultery (five per cent).

The Sims 3 launches on both PC and Mac formats on Friday 5th June. Photography is available on request.
ENDS
For further information please contact Laura Bonney & Daisy Swan at Mischief PR on ea@mischiefpr.com or on 0207 100 9999.

To find out more about The Sims 3 visit www.gb.thesims3.com.

More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press

Notes to editors
The Sims 3 used the independent online research company Fly Research who surveyed over 1,000 adults and children in the UK, from across the country aged 11 and over, in May 2009.

When conducting the following wording of the traditional Ten Commandments was used:
• Thou shalt have no other god before me
• Thou shalt not take the name of the Lord thy God in vain
• Thou shalt not make unto thee any graven image
• Remember the Sabbath day and keep it holy
• Honour thy father and thy mother
• Thou shalt not kill
• Thou shalt not commit adultery
• Thou shalt not steal
• Thou shalt not bear false witness against thy neighbour
• Thou shalt not covet thy neighbour’s wife. Thou shalt not covet thy neighbour’s goods

The Sims 3 Racks Up Over 180,000 pirate downloads Prior To Release

Bloomberg reports that pirated versions of EA's The Sims 3 were downloaded over 180,000 times between May 18 and May 21.

The game will not be officially released until June 2nd, and it does not make use of SecuROM for DRM. Quoting: "That outpaces the 400,000 downloads over three weeks for Electronic Arts' Spore, the most-pirated game of 2008.

... Copies of the game available on file-sharing Web sites aren't the full version, Electronic Arts said. 'The pirated version is a buggy, pre-final build of the game,' Holly Rockwood, a company spokeswoman, said in an e-mailed statement.

'It's not the full game. Half the world — an entire city — is missing from the pirated copy.'"