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Friday, January 26, 2007

New hardware boosts Oz game sales

New hardware releases helped the Australian games industry reach a sales high of AUD $925 million (EUR 562m) in 2006.

Total game sales were up 7 per cent in 2006, with hardware rising 18 per cent and accounting for AUS $329 million in sales (EUR 200m), according to data released by GfK Australia.

Software sales amounted to AUD $596 million, a rise of just one per cent, but actual software units sold dropped to 12.5 million, compared to 12.6 million in the previous year.

Between October and December 2006, the DS sold 151,922 units, while the PlayStation 2 managed 122,639 consoles sold. The PSP sold 55,850 units in the same period.


Industry expects to break AUD $1bn sales in 2007


Since the Nintendo Wii launched December 7, it has sold a total of 51,744 units, while the Xbox 360 has sold 45,036 units in the final three months of the year.

The Interactive Entertainment Association of Australia believes that the industry will continue to grow this year.

"2007 will be a considerable year for hardware sales and the Australian interactive games industry will comfortably exceed the AUS $1 billion mark," offered Chris Hanlon, CEO of the IEAA.

Sega teams with Kuju for new PSP project

Puzzle game Crush due for summer release

Sega has teamed up with Kuju Brighton to develop new title Crush for the PSP.

The game is due for release this summer, and promises a gameplay mechanic whereby players are able to change the environment from 3D to 2D, in order to solve puzzles.



"Crush introduces a fascinating new gameplay perspective on the PSP that encourages players to stretch their imagination in a whole new way," said Scott Steinberg, VP of marketing for Sega of America.

"The spatial concept of the crushing mechanic is something truly unique that encourages users to think back and forth between 3D and 2D objects and environments to engage different parts of their brain, and see beyond what is literally in front them."

EA collects Pogo titles for DS release

Pogo Island to feature five casual gaming favourites

Electronic Arts is to repackage five of the most popular titles from casual gaming site Pogo.com for release on the Nintendo DS.

Word Whomp, Poppit, Phlinx, Tri-Peaks Solitaire and Squelchies will feature in the package, due for release this March.



"Million of people have been captivated by these simple, yet addictive casual games," said Kevin Chorney, producer for Pogo Island.

"We're so excited to finally bring the online experience to players on the go," he added.

EA bought Pogo.com in 2001, and the site currently enjoys an average of 2.6 million users per day.

No 20gig PS3 for Europe

Europeans who fancy getting their hands on the 20GB model of the PS3 will also be disappointed, since Sony has decided not to launch the cheaper version of the console in this market - not initially, at least.

The company says it'll continue to monitor demand for the 20GB version, of course, and claims that it's only going with the 60GB version as the sole offering because that's what retail has told them to do.



Whether that's entirely true or not (we've spoken to several retailers who seem bitterly disappointed at the decision to launch a single SKU and not offer a lower priced proposition), it's obvious where the decision has its basis.

Sony are no doubt mindful of the fiasco at the launch of the Xbox 360, when Microsoft chose to ship a large number of crippled Core systems as part of it day one allocation - leaving frustrated consumers who wanted the premium system stuck with buying a Core, and then battling over short stocks of the hard drive add-on.