"A game like Skyrim, where you accrue skills and equipment over time, that you can play for hundreds of hours, is actually one of the easiest games to develop for a free-to-play model" says Ben Cousins of ngmoco.
Speaking at the Free-2-Play Summit in London today, Cousins described the past, present and future of the free-to-play business model in terms of three versions: 1.0, 2.0 and 3.0.
Version 1.0 is essentially the model that was established in Korea in the late Nineties with games like Kart Rider, where in-game transactions were limited to cosmetic and customisation items, and faster levelling. With 1.0, the average lifetime value of a user was $5.
Read the full post here on gamesindustry
Speaking at the Free-2-Play Summit in London today, Cousins described the past, present and future of the free-to-play business model in terms of three versions: 1.0, 2.0 and 3.0.
Version 1.0 is essentially the model that was established in Korea in the late Nineties with games like Kart Rider, where in-game transactions were limited to cosmetic and customisation items, and faster levelling. With 1.0, the average lifetime value of a user was $5.
Read the full post here on gamesindustry