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Tuesday, July 27, 2010

Gorillaz Debut Game on iPhone and iPad

The release of 'Escape to Plastic Beach' on the iPhone and iPad has been announced. Developed by award winning digital agency, Matmi, on the Unity platform for Gorillaz, it features the band's new single, 'Super Fast Jellyfish'.


“Branded games are vital new revenue streams for the music industry and EMI has been a pioneer in the field – witness the success of the campaign we worked on with them for Lily Allen, for example,” said Jeff Coghlan, Founder and Managing Director of Matmi.

“As a developer working on both online and mobile platforms, Unity is a great tool because it makes the port from online to the iPhone and iPad so simple. We can develop materials which are of the same high quality as Flash-based games and by working in Unity, we can reach new game-playing audiences on the iPhone, iPod and iPad. For developers and clients targetting both online and mobile audiences, Unity’s development platform has the advantage.”

Matmi joins the growing ranks of prestigious agencies and developers adopting Unity for interactive mobile and web content, following a successful test with with an own-brand release in November 2009. Unity has most recently been deployed for global brands such as Cheerios and Juventus Football Club, and the movies 'Tron', 'Clash of the Titans' and 'Iron Man 2'.

“It's exciting to observe how Unity gets adopted outside of the core games industry. The music, film and advertising industries are broadly adopting games and game technology to reach wildly broad game-loving audiences,” said David Helgason, CEO of Unity Technologies. “These products exemplify the kind of creative uses which now make up a third of our business!”

iPhone link in Store is: http://itunes.apple.com/us/app/gorillaz-escape-to-plastic/id378332559?mt=8
iPad link in Store is: http://itunes.apple.com/nz/app/gorillaz-escape-to-plastic/id378357270?mt=8