Notable for its lack of surprises, this week's Tokyo Game Show. At least one new release is likely to have the hardcore collectors scrambling for their wallets.
Sony announce a Japan-only PlayStation 3 special edition in a white case with a Final Fantasy XIII theme.
Final Fantasy illustrations
The illustrated PS3 and the new game will arrive as a bundle in Japan on 17 December for ¥41,600 (£288).
The new box will come with a 250GB hard drive, although it's unlikely to ever be released officially outside Japan.
At the same time, Sony announced that sales of the new PS3 slim passed 1 million in its first three weeks in the shops.
Aside from the sleeker case, the lower price has clearly been driving sales. SCE president Kaz Hirai explained:
"The new PS3 has been doing very well, and one of the reasons for this is the price. As a system in the living room, we have managed to realise this price without making any changes to what is good about it."