"It's a global first for Microsoft, and massive news for Xbox owners. Redmond and the largest pay TV service in the UK — Sky, owned in part by Rupert Murdoch's News Corp — has tied a deal that brings simulcast TV, sports, entertainment shows, pay-per-view movies and back catalogue television to the Xbox 360.It's an entirely streamed service, offering no download-to-own content, and partly rivals the BBC iPlayer, which is available on UK PlayStation consoles and the Nintendo Wii. The service will go live later in the year at no cost to existing subscribers, and screenshots show it fits in seamlessly with the Xbox Live interface."