America's got talent mobile phone game
The mobile game is being supported by an integrated marketing campaign across both countries. Previously Player X has worked with FME in Europe and published mobile games based on five classic FME game shows that include Family Fortunes, The Price Is Right, Sale of the Century and Blockbusters.
“We are delighted to be working with FME again on one of their top-rated game shows after our previous collaborations in Europe on Family Fortunes and The Price is Right,” said Tony Pearce, CEO of Player X. “America’s Got Talent’is a phenomenon and we’re confident the casual game we have published will be similarly successful.”The announcement follows the recent launch of Player X’s new branding and organisational structure into two operating divisions, Player X Distribution and Studio X, the content arm of the company.
“We are very excited to be working with a talented mobile partner such as Player X. Their new and unique gameplay taps into the core values of the show’s energy, quirkiness and unpredictability”, said Olivier Delfosse, Senior Manager, Interactive for FMNA.
Now in its third season, AMERICA’S GOT TALENT is produced by FremantleMedia North America and Simon Cowell's SYCO Televison. Cowell, Cecile Frot-Coutaz, Jason Raff, James Sunderland and Georgie Hurford-Jones are executive producers. Distributed by FME to more than 100 territories worldwide, the show is hosted by Jerry Springer and presided over by celebrity judges David Hasselhoff, Piers Morgan and Sharon Osbourne, all featured in the mobile game.