UK's top television series to gain new direction on the mobile platform
Deal or No Deal. The agreement gives EA Mobile, a division of EA’s Casual Entertainment Label, the rights to develop, market and publish brand new mobile games based on the Deal or No Deal TV series for the UK mobile market. The first game is scheduled to be released in November 2008.
Deal or No Deal first launched in the UK in October 2005 and has pervaded UK popular culture since then. The hugely popular show attracts average daily audiences of over 2.3 million on Channel 4 and the format has aired in over 80 countries worldwide. EA Mobile will build on the brand values that have created this success to develop games that deliver an experience that faithfully reflects the elements the fans love from the TV show – the contestants, the camaraderie and the nail-biting drama.
“We are excited to have the chance to work on one of the most successful TV properties of recent years,” said Javier Ferreira, VP of European Publishing, EA Mobile. “Deal or No Deal is a phenomenally successful programme, particularly in the UK, and we look forward to creating games that will bring the true spirit of the series to a new audience on mobile platforms.”
“At Endemol, we have been looking for a partner in the mobile space to help bring this phenomenal property to an even broader audience,” said Jurian van der Meer, Head of Products & Brand Exploitation, Endemol Digital Media. “We want to focus on our core strength, that of creating incredibly popular IP for a mass broadcast audience and work with global partners, such as EA Mobile, to take our TV proposition to new pervasive platforms.”