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Tuesday, March 18, 2008

Nintendo Wii Fit event in London March 26


Can video games really make you healthier?

Fitness and gaming explored in new event at Science Museum's Dana Centre

Slimmers and gamers have the opportunity to visit the Science Museum’s Dana Centre this March to discover if video games could aid weight loss.

Play away the calories, taking place on Wednesday 26 March, will allow visitors a special preview of the new Nintendo Wii Fit (due to launch across Europe on 25 April) to ascertain if modern, interactive technology could really increase fitness levels.

Visitors will have the opportunity to try out Wii Fit for themselves and watch as its effectiveness is put to the test in a series of live tests. Human guinea pigs will be put through their paces exercising on a treadmill, testing out Wii Fit and playing a more sedentary game, whilst measurements of their heart rate and oxygen consumption are taken to calculate how much energy is burnt.

Throughout the evening sport scientists, physiologists and games experts will be on hand to engage and discuss whether gaming can promote a healthy lifestyle. Epidemiologist Andy Jones from the University of East Anglia will examine how and why adult obesity has quadrupled in the last 25 years and will look at the role technology has played in creating a more sedentary life.

Andy Jones said “Today individuals lead much less active lives than we used to. Levels of employment in manual jobs are falling and we drive everywhere rather than walking or cycling.”

“We need to do lots of things to combat the problem but should try to incorporate activity into our everyday life rather than expecting everyone to go to the gym. We need people to exercise without seeing it as such! So making games more active is one way forward.”

Gaming expert Margaret Robertson will reveal the history of healthy gaming and why this area has failed to make a significant impact before. Visitors will be able to test past examples of gaming technology aimed at promoting a healthy lifestyle, such as the original NES fitness games and dance mats.

Gaetan Lee, Dana Centre event organiser said “The Dana Centre aims to explore the most exciting subjects of contemporary and controversial science and technology. Play away the calories is no exception and promises adults an energetic night of game-playing and discussion.”

The Science Museum’s Dana Centre café/bar provides visitors with the opportunity to explore and discuss the latest issues in contemporary science, medicine and technology through informal, interactive and stimulating events. All events are free. The centre is open to over 18s only.

Play away the calories takes place at the Science Museum’s Dana Centre on 26 March, 19:00-21:00 and is sponsored by Nintendo.