In a comment that is obviously meant as a cheeky little dig at Nintendo’s strategy with the Wii (and one that Microsoft is actually hoping to emulate with the Xbox 360), the firm’s European boss Chris Lewis has stated that he doesn’t want the Xbox 360 to become something that “only gets yanked out of a cupboard at Christmas.”
Speaking to GamesIndustry about Microsoft’s plans to expand its audience outside the majority of hardcore gamers that currently make up the Xbox 360’s user base, Lewis said:
“I think you’ve got to be prepared to be appealing in lots of different areas and make sure you don’t become something that only gets yanked out of a cupboard at Christmas and particularly holiday peaks and doesn’t really get used the rest of the time. I think you’ve got to be careful with that. I think our depth and breadth of experience will ensure that we never get in any way put into the cupboard in that way.”
Thing is, Microsoft has had a year’s head start over the Nintendo Wii, and we’re almost positive that the ‘hardcore’ owners of Wii consoles will continue to be catered for as time goes on. With titles such as The Legend of Zelda: Twilight Princess, No More Heroes, Metroid Prime 3: Corruption and others, they already are.
Source: Games Industry