Madden NFL 10 video game now on iPhone and iPod Touch

EA Mobile announce the availability of Madden NFL 10 on the App Store. Madden NFL 10 brings the most legendary football franchise in the history of sports to the App Store, delivering a realistic and hard-hitting football game right to the iPod touch and iPhone. Play through an entire season, including playoffs and the Super Bowl, in Madden NFL 10, complete with color commentary from John Madden himself.

Madden NFL 10 Announces AFL Legacy Pack add-on download

This season marks the 50th season for the eight original American Football League (AFL) teams, and EA SPORTS is commemorating the celebration with the release of the AFL Legacy Pack game add-on for Madden NFL 10.

Available on September 24th, the comprehensive add-on brings the heritage of the AFL to Madden NFL 10 with all-new 1960’s-style presentation elements. Referees don the orange striped AFL uniforms, official AFL markings and logos decorate the field, and more – all while featuring a retro football card-like user interface and classic film grain broadcast camera.



The eight original AFL teams will be represented by name and wear their historic uniforms, including the Buffalo Bills, Denver Broncos, Kansas City Chiefs (as the Dallas Texans), New England Patriots (as the Boston Patriots), New York Jets (as the Titans of New York), Oakland Raiders, San Diego Chargers and Tennessee Titans (as the Houston Oilers).

The 15 AFL Legacy Game matchups during the 2009 NFL regular season will include the Legacy Pack presentation in the offline Franchise mode, as well as during the Play Now, and Superstar modes. Historic AFL uniforms can be selected in any mode – offline or online!

Relive some of the greatest moments in AFL history with all-new Madden Moments, which include additional Xbox 360 achievements and PS3 trophies.

The AFL Legacy Pack game add-on for Madden NFL 10 will be available on September 24th for 560 Microsoft Points and $6.99 on the PSN Store.

The award-winning Madden NFL 10, the highest rated version ever for the Xbox 360 and PlayStation 3, is in stores now.

Playing EA Sports Madden NFL Creates a More Passionate & Knowledgable Football Fan

Does the Madden NFL franchise create a better football fan? EA SPORTS, a label of Electronic Arts, announce the results of the Madden Football IQ study, conducted by the University of Oregon’s Warsaw Sports Marketing Center. This year’s study, which examined how fans of Madden NFL also interact with the sport of football, determined that fans who play the Madden NFL video game series are not only more knowledgable about the game of football, but are also more avid, devoted fans.



“For the second year, we delved into the relationship that the Madden NFL game forges with real football, and the study proved that it runs very deep. Madden NFL fans are not only extremely knowledgable about the game of football, they are equally as passionate,” said Paul Swangard, Managing Director of the Warsaw Sports Marketing Center at the University of Oregon. “Twenty-one years of the Madden NFL franchise has created a smarter and more devoted football fan.”

The study surveyed more than 9,000 EA SPORTS Madden NFL players and football fans on both knowledge of the sport and fan avidity. Building on a previous study, respondents’ football knowledge was tested through five categories of football knowledge: Game Situations, General Knowledge, History, Rules and Business of Sport.

In addition to testing respondents’ football knowledge and game-playing habits, consumption of NFL football was also measured through questions on viewing, attending games and purchasing habits as it relates to the sport of football. Based on the results of the consumption and knowledge portions of the study, the Warsaw Sports Marketing Center developed a football “fan avidity” score to examine the correlation of time spent playing Madden NFL and being a passionate football fan.

According to the fan avidity score, the more hours playing the Madden NFL game correlates to a more devoted and involved NFL fan. The most passionate of these fans are less likely to miss a football game on Sunday than most non-Madden players and are likely to attend at least one NFL game per season.

Madden NFL Creates More Passionate Football Fans

According to the survey, Madden NFL players on average consume 35 percent more football content than those who do not play the game. This measurement included information on viewing, attending games, and purchasing habits related to the game of football.

One of the greatest differentiators between Madden NFL gamers and those that didn’t play the game was football viewing patterns. When it comes to watching football games, there is no NFL fan more reliable than a Madden NFL player, as 42 percent of Madden NFL players indicated they never miss a football game due to other activities. Only 12 percent of non-Madden NFL players would make the same claim.

Madden NFL players also watch a lot of football. During the regular NFL season, 43 percent of Madden NFL players watched 16 or more hours of NFL programming per week – two-thirds of a day per week or more – compared to only 15 percent of non- Madden NFL players. And it doesn’t slow down much in the off-season, as 41 percent of Madden NFL players watch six or more hours of football-related television per week compared to only 14 percent of non-Madden NFL players.

Madden NFL players also bring their passion to their teams. Madden NFL players more regularly attend NFL games: 58 percent of Madden NFL players attend at least one game a year, compared to only 39 percent of non-Madden NFL players.

“Each year, EA SPORTS provides an authentic football experience through the Madden NFL franchise for fans to not only fuel their passion, but also to learn the game of football,” said Peter Moore, president of EA SPORTS. “The findings of the Madden Football IQ study demonstrate that Madden NFL player’s knowledge and passion for the game of football is unparalleled.”

Madden NFL Players More Knowledgable About Nuances of Football

In this year’s study, the Madden NFL Football IQ survey found that Madden NFL players continue to be more knowledgable about the game of football than non-Madden players. Out of a total of 25 questions, Madden NFL players scored higher in all five survey categories. Categories where Madden NFL players scored significantly better were Game Situations and General Knowledge categories, where Madden NFL players scored 19 and 12 percent higher, respectively.

Questions where Madden NFL players scored particularly higher indicated intricate knowledge of not only football mechanics, but also nuanced knowledge of football terminology. Examples included:

* 67 percent of Madden NFL players correctly identified specific passing routes versus 48 percent of non-Madden NFL players.
* Madden NFL players also know their defensive schemes, with 81 percent correctly identifying formations compared to 67 percent of non-Madden respondents.
* Madden NFL players get inside the game of football as well, demonstrated as they correctly defined injury classification terms more often than non-Madden NFL players. For example, 63 percent of Madden NFL players correctly defined “Injured Reserve” versus 48 percent of non-Madden NFL players.

In the near future, fans will be able to take the Madden Football IQ survey online when they visit the Madden NFL 10 page.

Madden NFL 10 Ties to Preseason Super Bowl XLIII Rematch on ESPN August 13 NFL Legends and Celebrities Compete in Pro-Am Flag Football Game

Just hours prior to the highly anticipated launch of Madden NFL 10, Electronic Arts and the 21st edition of the franchise will be woven into ESPN’s “Monday Night Football” programming on August 13, which will feature a rematch of Super Bowl XLIII between the Pittsburgh Steelers and Arizona Cardinals at 8 p.m. ET. The preseason matchup game features the teams of Madden NFL 10 cover athletes Larry Fitzgerald and Troy Polamalu in their first meeting since Super Bowl XLIII.



“The launch of Madden NFL is an event that our fans look forward to throughout the year,” said Nathan Stewart, marketing director for EA SPORTS. “With our ever-expanding audience, we wanted a launch for Madden NFL 10 that would not only show the depth of our connection with NFL football, but also reach our fans in all corners of the country. It’s going to be a full week of excitement the likes of which only Madden NFL can create, culminating when the game goes on sale at midnight on August 14.”

Madden NFL 10 on ESPN “Monday Night Football”

On August 13, EA SPORTS Madden NFL 10 will take a prominent position across ESPN media, including extensions on-air, online, on mobile and in social media applications. The date was chosen not only because it is one day before Madden NFL 10 hits stores, but because it coincides with the return of “Monday Night Football” to ESPN. EA SPORTS Madden NFL 10 will tie into the special Thursday night pre-season kick off of ESPN’s “Monday Night Football” with Madden NFL 10 footage, advertising spots and other Madden NFL 10 content throughout the broadcast.

Additionally, Madden NFL 10 custom billboards will be featured across ESPN programming throughout the day, including “SportsCenter” and “NFL Countdown.” Viewers will also see Madden NFL 10 mini-mercials throughout the morning on “SportsCenter” telecasts. Madden NFL 10 advertising will be featured prominently on the ESPN.com homepage with a unique eight-second interstitial execution.

As part of the integration, EA SPORTS Madden NFL 10 will also be featured in ESPN Mobile including video, messaging, mobile web and ESPN's popular ScoreCenter iPhone app.

Madden NFL 10 Pigskin Pro-Am

In the week leading up to the launch of Madden NFL 10, television networks including ESPN2, NFL Network and VH1 will air the Madden NFL 10 Pigskin Pro-Am Game, a match-up pitting two teams mixed with NFL legends and Hollywood celebrities in a high-scoring, fun-filled flag football game. Competing from Malibu, California, the two teams are led by Super Bowl-winning quarterbacks Joe Montana and John Elway, and feature an all-star roster including NFL legends Jerry Rice, Barry Sanders, and Deion Sanders and celebrities Jeremy Piven, Maria Menounos, Kevin Dillon and Allison Sweeney. Broadcasts of the game will appear on the following networks during the week of the Madden NFL 10 launch (all shown in eastern time):

August 13 - ESPN 2 - 11 p.m. to Midnight
August 15 - VH1 - 7 p.m. to 8 p.m.
August 17 - NFL Network - 8 p.m. to 9 p.m.

For the third year running, Spike TV will support the launch with “GTTV PRESENTS MADDEN NFL 10 KICKOFF,” premiering Wednesday, August 12 at Midnight. Host Geoff Keighley meets up with players and celebrities at the Pigskin Pro-Am event, heads behind the scenes at EA Tiburon to meet the game makers, and learns which NFL stars should be in a gamers’ fantasy draft.

Madden NFL 10 in Stores on August 14

Following the “Monday Night Football” broadcast integration featuring Madden NFL 10, select retail stores throughout the country will be ready for Madden NFL 10 fans to pick up their copies of the new game when sales begin at 12:01 a.m. on August 14, 2009.

Madden NFL 10 launch partner Walmart will also be offering special assistance to Madden NFL players throughout the country. Walmart is offering customers “turf talk” tips from celebrities and NFL greats on www.Walmart.com/madden. In stores, the retailer will have special offers to help gamers get ready for the days ahead, including a limited edition Gillette Fusion NFL team logo razor with a code to download a Mini Madden NFL 10 Strategy Guide and $8 rose bouquets to help ease the burden on their potentially neglected partners – all located near shelves where Madden NFL 10 is sold.

For more information about the Madden NFL 10 launch events, broadcasts, and promotions, and to view the Madden NFL 10 Pigskin Pro-Am trailer, visit www.maddennfl.easports.com/launch.

Madden NFL 10 is developed in Orlando, Florida by the award-winning EA Tiburon studio. EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL hockey, NBA LIVE basketball, NCAA Football, and Tiger Woods PGA TOUR.



Madden NFL 10 will be available for the Xbox 360 video game system from Microsoft, PlayStation 2 and PLAYSTATION 3 computer entertainment systems, Nintendo Wii, PSP (PlayStationPortable) handheld entertainment system and is rated E by the ESRB. Madden NFL 10 will also be available for feature phones this month, and on the App Store in September.

Madden NFL 10 The road to the Superbowl compare HD screenshots from the Nintendo Wii versions

Madden 10 NFL Road to the Super Bowl Nintendo Wii compare screenshots from last year's game to the this year's offering...

Madden NFL 10 HD video game trailer

The culmination of all things Madden NFL has arrived with Online Franchise in Madden NFL 10. The latest Madden NFL 10 Video Documentary series is now available, which includes details and perspectives on the all-new, award winning Online Franchise mode direct from the development team.


Enjoy 32 team leagues, featuring anywhere from 1 to 32 human controlled teams, in Online Franchise mode that provides full team management, including trades, live drafts, depth chart changes, and moreand its all just one click away!


Online Franchise is the biggest feature to ever grace Madden NFL and its all manageable from your console, remotely through a web browser, or via a custom iPod Touch Application. Have full control of your team from anywhere you can log on. With new mobile updates and web connections, Online Franchise is available to you 24/7, and with immediate updates to your console, you'll never miss a down. Online Franchise revolutionizes gamezplay in that it acts as a true NFL season with 32 teams and a full season, including playoffs and the Super Bowl.

Online Franchise is exclusive to the Xbox 360 and PLAYSTATION 3 versions of Madden NFL 10, which will be available in stores on August 14th.

Madden NFL 10 East Team and Players ratings released

NFL training camps are in full swing and the release of Madden NFL 10 is only two weeks away! Will Tom Brady return to his MVP level? Will the Dolphins build on last year’s success? How will T.O. affect the Bills? Will new coach Rex Ryan lead the Jets to the post season? See how your favorite team and players will fair – according to the Madden NFL 10 Season Preview.

We continue our look at each team’s overall rating and individual player ratings with a focus on the extremely competitive AFC East division. In addition to the player ratings, a wealth of team-specific assets are now available, for both the Xbox 360, PLAYSTATION 3, and Wii versions of Madden NFL 10.

Everything culminates next week, where Madden NFL 10 will predict the 2009 NFL division winners, season MVP, and more.

To view the overall team ratings for the Jets, Dolphins, Patriots, and Bills, as well as download the complete team roster ratings, visit the official Madden NFL 10 website below:

• Madden NFL 10 Season Preview

Up next week: The Madden NFL 10 Season Preview

Madden NFL 10 will be available on the Xbox 360 video game system from Microsoft, PlayStation 2 and PLAYSTATION 3 computer entertainment systems, Wii, PSP (PlayStation Portable) handheld entertainment system and is rated E for Everyone by the ESRB.

AFC North Team and Player ratings in Madden NFL 10 season preview

It is a hot summer, but stay cool in a football state of mind as the Madden NFL 10 team previews continue. What division will be the toughest this year? Can the Pittsburgh Steelers defend their title? What teams made the best moves to bolster their roster during the off season? See how your favorite team and players will fair – according to the Madden NFL 10 Season Preview.

So far, we’ve tackled previews from all the NFC teams, and now it’s time to take a look at the AFC. We continue our look at each team’s overall rating and individual player ratings with a focus on the rough and tough AFC North division. In addition to the player ratings, a wealth of team-specific assets will be made available, for both the Xbox 360, PLAYSTATION 3, and Wii versions of Madden NFL 10.
Everything culminates on August 3rd, where Madden NFL 10 will predict the 2009 NFL division winners, season MVP, and more.

To view the overall team ratings for the Ravens, Steelers, Browns and Bengals, as well as download the complete team roster ratings, visit the official Madden NFL 10 website below:

•Madden NFL 10 Season Preview

Up next week: The AFC South

Madden NFL 10 will be available on the Xbox 360 video game system from Microsoft, PlayStation 2 and PLAYSTATION 3 computer entertainment systems, Nintendo Wii, PSP (PlayStation Portable) handheld entertainment system and is rated E for Everyone by the ESRB.

For more information about Madden NFL 10, visit http://maddennfl.easports.com/.

Madden NFL team and player ratings season preview

If you’re a Madden NFL fan, the season can’t come too soon. Who will be the powerhouse teams this year? What players have improved? What players have seen better days? See how your favorite team and players will fair – according to the Madden NFL 10 Season Preview.

Each week, we’ll breakdown the overall team rating and each player’s individual ratings, for a specific division – one team per day. In addition to the player ratings, a wealth of team-specific assets will be made available, for both the Xbox 360, PLAYSTATION 3, and Wii versions of Madden NFL 10.

Everything culminates on August 3rd, where Madden NFL 10 will predict the 2008 NFL division winners, season MVP, and more.

This week, we focus on the NFC North. To view the overall team ratings for the Bears, Packers, Lions, and Vikings, as well as download the complete team roster ratings, visit the official Madden NFL 10 website below:

• Madden NFL 10 Season Preview

Madden NFL 10 video game trailer shows all-new online franchise

The culmination of all things Madden NFL has arrived with Online Franchise in Madden NFL 10. The latest Madden NFL 10 Video Documentary series is now available, which includes details and perspectives on the all-new, award winning Online Franchise mode – direct from the development team.



Enjoy 32 team leagues, featuring anywhere from 1 to 32 human controlled teams, in Online Franchise mode that provides full team management, including trades, live drafts, depth chart changes, and more…and it’s all just one click away!

Online Franchise is the biggest feature to ever grace Madden NFL and it’s all manageable from your console, remotely through a web browser, or via a custom iPod Touch Application. Have full control of your team from anywhere you can log on. With new mobile updates and web connections, Online Franchise is available to you 24/7, and with immediate updates to your console, you’ll never miss a down.

Online Franchise revolutionizes gameplay in that it acts as a true NFL season with 32 teams and a full season, including playoffs and the Super Bowl.

Online Franchise is exclusive to the Xbox 360 and PLAYSTATION 3 versions of Madden NFL 10, which will be available in stores on August 14th.

Draft Pick Blake Griffin is box Athlete of EA SPORTS NCAA Basketball 10

Electronic Arts announce that Blake Griffin, former Oklahoma Sooner and the projected top pick in the 2009 NBA Draft, will be the new face of EA SPORTS NCAA Basketball 10. Griffin has an explosive presence, exciting college stadiums with massive dunks, huge blocks, and aggressive rebounds, and was a natural choice to represent the college game as cover athlete for NCAA Basketball 10.

Griffin is the consensus national Player of the Year, winning the Big 12, Associated Press, Naismith, Sporting News, and John Wooden Player of the Year awards, and led his team to an Elite Eight appearance in the 2009 March Madness Tournament, where they lost to eventual champions, UNC. The 2009 NBA Draft is presented by EA SPORTS.

“Seeing myself on the cover of NCAA Basketball 10 is such a great tribute to my time at Oklahoma,” said Griffin. “I loved playing in front of passionate fans and competing against some of the best schools in the country. Now I am looking forward to competing at the next level against the best players in the world.”

NCAA Basketball 10 brings the emotion, intensity, and spirit of college basketball by capturing every detail in the stadium, from cheerleaders and mascots to wild crowds and real NCAA Basketball announcers. NCAA Basketball 10 builds on a new game engine introduced last year, refining and improving core gameplay functions, and adding more depth to the popular ‘styles of play’ and ‘set your tempo’ features, making NCAA Basketball 10 a strategic and entirely unique basketball gameplay experience.

NCAA Basketball 10, which is licensed by The Collegiate Licensing Company, is currently in development under the EA SPORTS brand by EA Canada in Vancouver, B.C., and will be available in North America this holiday season. The game will be available for the PLAYSTATION 3 computer entertainment system, and Xbox 360 video game and entertainment system from Microsoft. The game is not yet rated by the ESRB.

EA SPORTS is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL hockey, NBA LIVE basketball, NCAA Football and Tiger Woods

NFC South team and player ratings revealed in Madden NFL 10 Season preview!

Madden NFL fans, start your season early with an in depth look at the teams of the NFL. Who will be the powerhouse teams this year? What players have improved? What players have seen better days? See how your favorite team and players will fair – according to the Madden NFL 10 Season Preview.

We continue our look at each team’s overall rating and individual player ratings with a focus on the NFC South division. In addition to the player ratings, a wealth of team-specific assets will be made available, for both the Xbox 360, PlayStation 3, and Wii versions of Madden NFL 10.

Everything culminates on August 3rd, where Madden NFL 10 will predict the 2009 NFL division winners, season MVP, and more.

To view the overall team ratings for the Falcons, Buccaneers, Panthers and Saints, as well as download the complete team roster ratings, visit the official Madden NFL 10 website below:

• Madden NFL 10 Season Preview

Madden NFL 10 HD video game trailer released

For the first time in franchise history, EA SPORTS introduces Online Co-op play in Madden NFL 10. The latest Madden NFL 10 Video Documentary series is now available, which includes details and perspectives on the latest innovation for award-winning football video game franchise direct from the development team.

Team up with a friend online to work on game strategy, practice plays, and see the field from a unique point-of-view, thanks to position-specific camera angles. Change player positions after each play to experience the NFL from a completely different dynamic. Want to find out what its like to play as a wide receiver on one play, and the left offensive tackle on another? With Madden NFL 10 Online Co-op, the choice is yours.

Madden NFL 10 Video Documentary Series Introduces Online Co-op Play

For the first time in franchise history, EA SPORTS introduces Online Co-op play in Madden NFL 10. The latest Madden NFL 10 Video Documentary series is now available, which includes details and perspectives on the latest innovation for award-winning football video game franchise – direct from the development team.

Team up with a friend online to work on game strategy, practice plays, and see the field from a unique point-of-view, thanks to position-specific camera angles. Change player positions after each play to experience the NFL from a completely different dynamic. Want to find out what it’s like to play as a wide receiver on one play, and the left offensive tackle on another? With Madden NFL 10 Online Co-op, the choice is yours.



Online Co-op play has you covered on defense too. Get the true feel of being on the defensive side of the ball, as the camera flips to the defense’s perspective. Become a shutdown cornerback, while your teammate blitzes the QB from his linebacker post.

There’s no ‘I’ in team or in Madden NFL 10 Online Co-op. It’s the perfect mode for NFL fans to jump online, join up with a teammate, and experience the Madden NFL franchise in an all-new way.

Online Co-op is just the beginning, as the Madden NFL 10 team will make another major announcement regarding a new online feature at the EA E3 2009 press conference on Monday, June 1st.

Additional video documentaries will follow in the coming weeks, leading to the August 14th release of Madden NFL 10.

For more information about Madden NFL 10

No legacy teams in Madden NFL 10 on PS2 but Hall of Fame make appearance..

Madden NFL 10 will no longer have legacy teams on the PS2. That's the bad news. The good news is that Hall of Fame players are set to make an appearance. And there's a chance that, if some law suits have their way, this is the last year when we get to see them.

Electronic Arts is saying that the PlayStation 2 version of Madden NFL 10 will not have the legacy teams because the franchise needs consistency and the Xbox 360 and the PlayStation 3 version never had that feature.

For the company, it is easier to take it out of one of the features rather than adding it to another two. But the action seems to be the result of the 28-million dollar suit brought by a group of retired NFL players who argued that the accurate stats featured in the game made it pretty clear which players were modeled even if their names were not used.

A lot of players seem to be upset at Electronic Arts these days. There's already an ongoing suit from former stars of the NCAA and there are threats coming from retired NFL players. This means that Electronic Arts might make sure that it's delivering potential enemies as little ammunition as possible.

Madden NFL 10 is set to change the way the franchise looks. There's a brand new graphics engine that should simulate movement, tackles and throws much more naturally. EA Sports is also saying that the game will offer many more options and will create an atmosphere that will attract hardcore players and new comers. The Wii version of Madden NFL 10 is also taking on a more stylized look with the stated aim of creating an experience that is more suited to the users of that console.

Arizona Cardinals wide receiver Larry Fitzgerald and Pittsburgh Steelers safety Troy Polamalu will both be featured on the cover of Madden NFL 10

Two Athletes Grace the Cover for the First Time in Madden NFL Franchise History

Electronic Arts announced today that Arizona Cardinals wide receiver Larry Fitzgerald and Pittsburgh Steelers safety Troy Polamalu will both be featured on the cover of Madden NFL 10, set to hit retail shelves on Friday, August 14.

For the first time in the 21-year history of the Madden NFL franchise, two athletes will grace the cover of the award-winning football franchise. Leaders on their respective sides of the field, Fitzgerald and Polamalu epitomize the offensive and defensive battles that take place on every play in the NFL…the Fight for Every Yard.

”Larry Fitzgerald and Troy Polamalu are exemplary examples of the epic battle between offense and defense in the NFL,” said Sr. Product Manager Anthony Stevenson. “Madden NFL 10 showcases the Fight For Every Yard, and nobody fights harder than Troy and Larry, making them the perfect athletes to grace the cover.”

Larry Fitzgerald will be the second athlete to have been featured on both the Madden NFL cover (Madden NFL 10) and NCAA Football cover (NCAA Football 2005) the first being Shaun Alexander. The three-time Pro Bowl selection and 2009 Pro Bowl MVP reached career highs in reception yards (1,431) and touchdowns (12) in 2008, and set NFL post season records for yards (546), receptions (30), and TDs (7), as he led the Arizona Cardinals to Super Bowl XLIII. Fitzgerald’s athleticism and unyielding focus often result in acrobatic catches that change the course of a game.

Troy Polamalu is a 2-time Super Bowl Champion and one of the most recognizable players in the NFL today. Anchoring the Steelers’ vaunted defense, Polamalu frustrates opposing offenses with his All-Pro speed, agility and high-impact tackles. Known for his quick reactions on the field and unrivaled preparation off the field, Polamalu is one of the few defensive players in the NFL who can rush the quarterback, shutdown a receiver in man-to-man, or drop back into zone coverage; making it necessary for the offense to account for him on every single play. Sharing the NFL record for most sacks (3) in a single game by a safety, Polamalu also recorded seven interceptions and 73 total tackles during the Steelers Super Bowl XLIII championship season.

Utilizing the all-new Pro-Tak animation technology, Madden NFL 10 on the Xbox 360 and PLAYSTATION 3, ensures that the Fight for Every Yard doesn’t end until the whistle blows. This new game changing animation technology delivers steerable tackles, three to nine man gang tackles, as well as the ability to fight for fumbles at the bottom of a pile. In addition, Pro-Tak allows quarterbacks to avoid the oncoming rush to extend a play, or step into the pocket to deliver an in-stride pass. With Pro-Tak, the authenticity of NFL game days is brought home like never before in Madden NFL 10.

This year, Madden NFL 10 arrives on the Wii™ with breath-taking visuals that will captivate the entire family. Completely redesigned and built from the ground up, Madden NFL 10 introduces a unique art style that will define the look of sports games on the Wii. Bright new stadiums showcase details of NFL fields, plus all-new player models embody characteristics of your favorite athletes. Madden NFL 10 epitomizes what fun looks like on the Wii, delivering the most social and dynamic experience from the franchise to date. Get together with friends and crown a “King of the Couch” during your pre-game tailgate party or during halftime. Quick, exciting game modes ensure that anytime is the right time for Madden NFL 10 on the Wii.

The award-winning Madden NFL franchise will be available on the Xbox 360 video game system from Microsoft, PlayStation 2 and PLAYSTATION 3 computer entertainment systems, Wii, and PSP (PlayStation Portable) handheld entertainment system.

Madden NFL 10 is developed in Orlando, Florida by the EA Tiburon studio, which also produces NCAA Football, Tiger Woods PGA TOUR and NASCAR Kart Racing.

Retired NFL players to sue EA and John Madden

After winning $28 million from their union, retired NFL players intent to take on EA and John madden for using them in video games without compensation.

The retired NFL players who were used in Madden EA video games will be suing Madden and EA for using us in those games without compensating us. We probably will not use ... the attorneys who obtained a $28.1 million verdict for us against the NFLPA for "scrambling retired players identities" in those video games. The jury found it a "grossly fraudulent" action taken so they wouldn't have to pay the retired players. ... In my opinion, Madden should have been included in our licensing suit against the NFLPA and so should EA.

They each intend to use $1000 from their $13,000 award to set up a fighting fund...

First screenshot from Madden NFL 10 - game released this August in UK

Paint on the eye black and lace up the cleats, Electronic Arts announce that Madden NFL 10 will be available in UK retail stores this August. The storied football franchise ushers in a new era with advancements that bring the NFL fan everything they see on Sundays, minus the grass stains.

On-field authenticity and emotion is taken to another level in Madden NFL 10. With more control over the outcome of the play than ever before, players can drag defenders towards the first down marker, fight for a fumble at the bottom of the pile, and avoid the rush by stepping up into the pocket. Utilizing an all-new animation technology, Madden NFL 10 ensures that the Fight For Every Yard doesn’t end until the whistle blows.

“The Tiburon team couldn’t be more excited about Madden NFL 10.” said Phil Frazier, Senior Producer. “With online innovation that will connect Madden fans together like never before, an immersive broadcast presentation that captures the suspense and emotion of the NFL, and the most authentic gameplay to date, Madden NFL 10 will be the pinnacle in the award-winning franchise.”

Madden NFL 10 on the Nintendo Wii introduces a unique, genre-defining art style that will raise the bar for sports games on the console. Completely redesigned and built from the ground up, Madden NFL 10 epitomizes what fun looks like on the Wii and will deliver a social, dynamic experience for the entire living room.

Madden NFL 10 will kick off the season with the Madden NFL 10 Draft Experience hosted exclusively in the US at maddennfl.easports.com on Saturday, April 25th. The innovative website will feature a live, streaming draft analysis show produced right from Madden headquarters in Orlando, Florida. The show will feature several interactive elements, including live call-ins from NFL athletes, on-site correspondents from New York City, and the chance for Madden fans to phone in with comments and questions. As players are drafted, their official Madden NFL 10 ratings will be released and discussed live. The website will also feature dynamic polls, social networking feeds, photos from the NFL Draft, and live blogs from the Madden NFL 10 player ratings team. The Madden NFL Draft Experience is a fully interactive destination for NFL and Madden fans alike.

The countdown to the Madden NFL 10 cover announcement begins today in the US with the launch of maddennfl.easports.com and the There Can Only Be One campaign. Each week, check back to the Madden NFL 10 website as candidates that capture the essence of Fight for Every Yard are introduced. See who is in the running for the most coveted cover in sports video games, leading up to the Madden NFL 10 cover unveil on Friday, April 24th.

The award-winning Madden NFL franchise will be available on the Xbox 360 video game system from Microsoft, PlayStation 2 and PLAYSTATION 3 computer entertainment systems, Wii, PSP (PlayStation Portable) handheld entertainment system and is rated RP by the ESRB.

Madden NFL 10 is developed in Orlando, Florida by the EA Tiburon studio, which also produces NCAA Football, Tiger Woods PGA TOUR and NASCAR Kart Racing.

Madden NFL 10 video game out in US August 14

Paint on the eye black and lace up the cleats, Electronic Arts announce that Madden NFL 10 will be available in North American retail stores on Friday, August 14. The storied football franchise ushers in a new era with advancements that bring the NFL fan everything they see on Sundays, minus the grass stains.

On-field authenticity and emotion is taken to another level in Madden NFL 10. With more control over the outcome of the play than ever before, players can drag defenders towards the first down marker, fight for a fumble at the bottom of the pile, and avoid the rush by stepping up into the pocket. Utilizing an all-new animation technology, Madden NFL 10 ensures that the Fight For Every Yard doesn’t end until the whistle blows.

“The Tiburon team couldn’t be more excited about Madden NFL 10.” said Phil Frazier, Senior Producer. “With online innovation that will connect Madden fans together like never before, an immersive broadcast presentation that captures the suspense and emotion of the NFL, and the most authentic gameplay to date, Madden NFL 10 will be the pinnacle in the award-winning franchise.”

Madden NFL 10 on the Wii™ introduces a unique, genre-defining art style that will raise the bar for sports games on the console. Completely redesigned and built from the ground up, Madden NFL 10 epitomizes what fun looks like on the Wii and will deliver a social, dynamic experience for the entire living room.

Madden NFL 10 will kick off the season with the Madden NFL 10 Draft Experience hosted exclusively at maddennfl.easports.com on Saturday, April 25th. The innovative website will feature a live, streaming draft analysis show produced right from Madden headquarters in Orlando, Florida. The show will feature several interactive elements, including live call-ins from NFL athletes, on-site correspondents from New York City, and the chance for Madden fans to phone in with comments and questions. As players are drafted, their official Madden NFL 10 ratings will be released and discussed live. The website will also feature dynamic polls, social networking feeds, photos from the NFL Draft, and live blogs from the Madden NFL 10 player ratings team. The Madden NFL Draft Experience is a fully interactive destination for NFL and Madden fans alike.

The countdown to the Madden NFL 10 cover announcement begins today with the launch of maddennfl.easports.com and the There Can Only Be One campaign. Each week, check back to the Madden NFL 10 website as candidates that capture the essence of Fight for Every Yard are introduced. See who is in the running for the most coveted cover in sports video games, leading up to the Madden NFL 10 cover unveil on Friday, April 24th.

The award-winning Madden NFL franchise will be available on the Xbox 360 video game system from Microsoft, PlayStation 2 and PLAYSTATION 3 computer entertainment systems, Nintendo Wii, PSP (PlayStation Portable) handheld entertainment system and is rated RP by the ESRB.

Madden NFL 10 is developed in Orlando, Florida by the EA Tiburon studio, which also produces NCAA Football, Tiger Woods PGA TOUR and NASCAR Kart Racing.

Xbox 360 Celebrates Superbowl with Football Fanfare Sunday

Turn your living room into the gridiron this Sunday, with Xbox LIVE’s “Football Fanfare”

The game clock only lasts 60 minutes, but we all know the big game is a day-long affair. That’s why all day Sunday, Xbox LIVE will feature a special “Football Fanfare” channel, featuring dozens of the hottest football-themed movies, TV shows and more.

With favorites like Any Given Sunday and Leatherheads, NBC’s hit series Friday Night Lights, and the latest tips and tricks for “Madden NFL ‘09,” Xbox LIVE has you everything you need to create your own pre-game, post-game, and half-time shows – right in your living room! So dish up the hot wings and nachos, and meet your friends on Xbox LIVE this Sunday.