Let's Battle was created as a companion and guide to the hugely popular free-to-play strategic MMOs that now boast over 78 million active players worldwide. With extraordinary interactive content written by well-known writers in the videogame industry given exclusive access to Wargaming's developers, archivists, and historical experts, Let's Battle breaks new ground in custom content that promotes deep engagement with brands.
Now available for free on iOS and Android devices via iTunes Newsstand and Google Play.
"Dialect's high-quality, 'sticky' editorial brings fans deeper into the games and keeps them coming back, while at the same time providing Wargaming with a highly effective, proven engagement and acquisition tool,” said Dialect CEO John Gower. “The beauty of the concept is that everybody wins—the reader and the brand. Our content inspires people to act, making it an incredible tool to build loyalty and community in a beautiful, new, and interactive format.”
Let's Battle's innovative interactive content is overseen by Logan Decker, a technology and videogame journalism veteran who recently joined Dialect Inc. as Editorial Director after 14 years at Future US, most recently as the Editor-in-Chief of PC Gamer Magazine. "Dialect's business depends on delivering exciting, authoritative content with none of the fluff or coercion associated with traditional custom publishing. That's what I joined Dialect to create and build upon," said Decker. "But today's gamers require even more than just great stories to stay engaged. Gamers are 'doers' by nature, so content developed for them needs to reflect that. At Dialect we've created a digital medium that gives gamers the ability to direct their own experiences in much the same way that games do, and with Let's Battle we're continuing to demonstrate the effectiveness of that medium."
The premiere issue of Let’s Battle includes content that embraces gamers new to the Wargaming franchises as well as experienced players and history buffs, including a guide to the most essential flight skills and combat maneuvers in “Piloting 101” and “Fight Plan,” an in-depth look at the new complement of armored combat vehicles introduced in World of Tanks (“Japanese Tanks Storm the Battlefield”), an exclusive first look at the newest addition to the Wargaming universe “World of Warships,” and “Urban Warfare Survival,” an interactive tutorial that teaches gamers how to use buildings and terrain to get the drop on their enemies in battle! Let’s Battle also provides rich historical context to the Wargaming universe as well as the tactical lessons acquired in such legendary conflicts as “The Battle of Kursk” and “The Battle of the Philipine Sea.” Plus, readers get the scoop on the development of the Xbox 360 edition of World of Tanks, interviews and insight from the developers, and guides to the popular Clan Wars and making the most of Wargaming’s Unified Premium Account.
Since its founding in 2011, Dialect has partnered with some of the world's leading technology, media, and games brands including NVIDIA, GameFly, and EA. Dialect publishes the hugely successful The Sims Official Magazine for EA, already the world's biggest game franchise magazine with over 1 million app downloads.
