Each day until the game’s launch, an anonymous blogger will dish up the details on one character’s role in the dramatic community of meat-eating fish. So far, the reporter has divulged that a shipwreck has broken through the bubbling seas, raining crates of collateral on swimmers below.
Fans that visit whatsinthewater.com to stay in the know for the gossip of the sea can also enter to win a variety of prizes courtesy of PlayFirst, including an all-expenses paid trip to Hawaii.
With over 10 million daily active users, PlayFirst has seen success leveraging its hit DASH game franchise, titles in partnership with Sony and Nickelodeon, and its recent move to Android. The company will continue to grow this year, fueled by the new franchise whatsinthewater.com will introduce.
Yet again, a mishap by the bumbling air-breathers on the surface has filled the fair waters of Coral Cove with a heaping helping of who-knows-what. One of their giant ships was caught in the teensiest of hurricanes (as lifelong denizens of the deep, we’ll NEVER see what the big deal is - it’s just more water!), which blew a veritable school of Unidentified Floating Objects overboard and into the waters overhead.
Since most surface vessels are just a few waves away from being another coral reef on the ocean floor, one might think we should just be glad the whole thing didn’t go under. BUT STILL! We may have dodged a boat-shaped bullet, but who’s going to clean up all the drifting detritus? And what in the seven seas is it, anyway?
Lucky for you, loyal readers, What's In The Water is on the case! According to our most secret of sources, the ongoing rain of human refuse is... meat! Not just any meat, but a meat exclusive to the surface that comes from some unknown creature called a “Deli”. We have no idea what manner of beast this Deli might be, but judging by the amount of food in the water, they must be HUGE!
Along with the deli meat, we’re also experiencing regular showers of strange plants and a substance that, according to our sister’s boyfriend’s brother’s neighbor Carl, who once lived in a surfacer aquarium before valiantly escaping, is known as “cheese”. What do they use this stuff for? Is it edible? Will the rain of meats, veggies, and cheese ever end? Stick with us, fellow fish, and we’ll stick with story!
To wade through the watery world of PlayFirst’s newest characters, swim on over to whatsinthewater.com.
