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Tuesday, March 19, 2013

The Time Tribe and Harry Potter charity announcement



Thundersnow announce its partnership with The Harry Potter Alliance (HPA), a non-profit organization that draws parallels with the Harry Potter fiction series to educate and to mobilize young people to civic action in the real world.
The partnership will funnel in-game charitable donations made by players of ThunderSnow’s initial game offering, The Time Tribe, to the HPA’s global programs promoting human rights and equality, on topics such as literacy, climate change, and children’s health and welfare.

The Time Tribe is a free-to-play, online time travel adventure game series based on real history and archaeology, created for kids 8-13. As the game unfolds, it tells an epic story of everyday life in different cultures, around the world, and through time. Player choices directly shape the opportunities and conflicts they face, and ultimately alter the fates of characters they meet in the past. The integrated Charity Portal empowers players to make current, real-world impact on the complex issues they encounter in the game world, and highlights age-old roots for some of today’s most pressing global problems.

“This partnership is a natural extension of our mission,” said ThunderSnow founder, Dr. Karen Wehner. “The HPA does an incredible job of mobilizing fans of a fictional world to heroic actions in the real world. Beyond delighting kids with a fun game and a great story, we want to get our players thinking about the world around them, and their place within it. Our integrated Charity Portal empowers players to channel connections they make with characters and events in our story world into concrete help for those in similar circumstances today, all without leaving the world of The Time Tribe.’’

HPA Executive Director Andrew Slack praises The Time Tribe, noting it is "revolutionizing how our kids use gaming to learn about history, other cultures, and empathy ... what an incredible and innovative endeavor!" Dr. Julie Barton, HPA Development Director, shares similar sentiment regarding the new partnership between the HPA and ThunderSnow Media. “With the creation of The Charity Portal as an intrinsic part of The Time Tribe game, Thundersnow Media is forging new ground with the intersection of gaming and philanthropy. We at the HPA are so excited to join in this venture, which furthers our mission to get young people both engaged in civic action and empowered to know that their actions can make a difference.”

The Harry Potter Alliance joins World Leadership Foundation as a Keystone Partner in The Time Tribe’s Charity Portal. Donations are made using game currency, so no separate credit card transaction is required. Players receive in-game rewards for their Charity Portal donations. The full value of each donation passes directly to the chosen charity. www.TheTimeTribe.com

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