Rovio and Uplause will take this innovative new gaming experience to the biggest live events in the world. Everywhere from sports stadiums to rock concerts, fans both new and old will get a chance to participate. When the audience is the controller, everybody gets to join in on the fun.
“Through social participation, our fans will get to interact with the Angry Birds in an entirely new way,” says Peter Vesterbacka, Mighty Eagle and CMO of Rovio. “We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters.”
“This partnership opens a tremendous opportunity for both companies to grow and create amazing experiences for biggest live events in the world,” says Veli-Pekka Marin, CEO of Uplause.
After the initial launch in Singapore, Rovio plans to bring the experience to more events and all Angry Birds fans around the world.
