With 40% of revenues coming from non video game merchadising Rovio hope to build on the brand and extend into new markets.
Rovio emplyee 40 staff and make $975,000 a month from the free to play Android version of Angry Birdsand the same again from cuddly toys.
With tie-ins coming for movies, board games, T-shirts, toys and more the brand will continue to grow in 2011.
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