In the US, the annual San Diego event attracts an estimated 140,000 fans to the city, while tens of thousands also attend major Comic Cons in New York and San Francisco.
Mark Millar, the ambassador for Kapow! and creator of the blockbuster movies Kick-Ass and Wanted, said:
“IGN is a real hub for all gaming and entertainment fans, this is a brilliant brand match for KAPOW! This is a great opportunity for all Comic Con attendees to experience the best of videogames and for publishers to promote their upcoming products to their fans.”
With appearances already confirmed from TV stars including Jonathan Ross, Frankie Boyle and comic legends like Mark Millar and Dave Gibbons and panels from industry DC and Marvel, a full program will be announced shortly on the http://www.kapowcomiccon.com website.