The activity, an industry first on this scale, has been created to promote four of Square Enix’s forthcoming PSP (PlayStation Portable) titles. The marketing campaign will run across print and online media in the majority of PAL territories from the end of January.
The FIGHT, SURVIVE, DESTROY, CONQUER campaign comprises print and online ads promoting forthcoming releases DISSIDIA 012[duodecim] FINAL FANTASY, The 3rd Birthday, LORD of ARCANA and TACTICS OGRE: Let Us Cling Together. Each print and online ad features a QR code allowing consumers to access exclusive content and downloads - including trailers and wallpapers for any of the four games - all from one Smartphone-enhanced website. There are also links through to a number of retailers’ websites with the option to pre-order any of the games.
Larry Sparks, Vice President Brands PAL Region of Square Enix Ltd. comments, “QR codes are becoming an increasingly popular marketing tool; allowing us to instantly communicate with consumers, and provide an easier transaction of information. QR technology offers a platform for us to showcase the beautifully crafted rich-media that has long been associated with our games.”