Rovio has its sights on cartoons that can play on TV or in a megaplex, with Hed preferring an adaptation that resembles the claymation features for which Aardman Animation has become known.
Hed understands that producing a movie could take three years before it bows. "The challenge is to make sure the brand is relevant when the movie comes out," he said.
Hed did not say who he's had discussions with - or if "Angry Birds" will appear on TV, the Internet or both.