LOVEFiLM, Europe's largest subscription service, streaming movies and TV episodes over the Internet and sending DVDs by post, has entered into a long-term strategic partnership with Pushbutton to develop services for digital platforms which will be rolled out onto multiple devices. This will allow LOVEFiLM to rapidly develop the service's multi-country, multi-territory and multi-product deployment.
The partnership will see LOVEFiLM further develop its interactive content applications, user interfaces and service guides to be playable on many new devices across new territories ensuring the largest possible audience for future use.
The PS3T launch follows in the wake of successful deployment in March 2010 of the Sony Bravia and Blu-ray devices version, also developed by Pushbutton, which won the Best New Product of the Year at the International Business Awards.
Pushbutton is well known for its work with leading brands such as the BBC, ITV and Microsoft. Over the past four years they have developed a framework to facilitate development and expertise in the area of IPTV and connected device deployment including cable, satellite, Internet Connected TV's, Games Consoles, Tablets and hand-held devices.
In addition to offering its 1.4 million members access to over 67,000 titles for rental, LOVEFiLM now offers thousands of films and TV shows available to 'Watch Online' via the LOVEFiLM Player and on connected devices including SONY BRAVIA, Samsung TVs and starting today the PlayStation 3.
