For the first time LOVEFiLM, Europe’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by post, has created a run of 350 thousand Assassin’s Creed Brotherhood themed envelopes that carry an embedded AR code to give gamers an even higher level of interaction with LOVEFiLM’s service – envelopes will be delivered directly to members letterboxes and visitors to the site can download and print-off a digital version.
The innovative envelopes were developed by technology specialists Crossplatform TV- experts in AR, Digital Out Of Home (DOOH), Web TV and Mobile.
Online promotion for the game, which is available on PS3, Xbox 360 and PC formats, centres around the bespoke Assassin’s Creed Brotherhood microsite (www.lovefilm.com/brotherhood). It provides fans with a synopsis and visuals of thegame and the chance to vote for the Ultimate Film Assassin.
