“The integrated marketing campaign brings Madden to the People via dozens of touch points, leveraging the strength of a break-through feature set and the cultural significance of this franchise.”
Madden Gras, represents one integral component of a broader marketing campaign in support of Madden NFL 11 that also includes television and online advertising, the Madden NFL 11 Pigskin Pro-Am (airing on NBC on August 8), and a behind-the-scenes show chronicling the “Making of Madden NFL” airing on NFL Network on August 10.
“New Orleans is the perfect setting for Madden NFL fans to celebrate one of the most anticipated gaming events of the year in the launch of Madden NFL 11 and we're honored to give back to the region through this donation to the National Wildlife Federation,” said Tom Goedde, Vice President of Marketing for EA SPORTS. “The integrated marketing campaign brings Madden to the People via dozens of touch points, leveraging the strength of a break-through feature set and the cultural significance of this franchise.”
Marketing extensions in support of Madden NFL 11 reinforce key game enhancements, targeted at hardcore and casual gamers alike. Madden NFL 11 is SIMPLER, featuring the all-new GameFlow system that condenses team playbooks based on authentic situational game plans; QUICKER, enabling players to complete a FULL game in HALF the time; and DEEPER, providing enhanced online functionality, as well as new broadcast and audio presentation.
Madden Gras
Held in New Orleans, in honor of Drew Brees, the first fan-voted cover athlete in the history of the franchise, Madden Gras will resemble an authentic New Orleans-styled event. Madden Gras will include a parade through some of New Orleans most popular streets, featuring themed floats and commemorative beads, appearances by several former NFL superstars and musical guests. As the official retail partner of Madden Gras, GameStop will host first-to-play game kiosks for fans to get ready for the midnight launch. Musical guests playing at Madden Gras include Big Boi and local New Orleans bands such as Galactic, Cowboy Mouth, and the Rebirth Brass Band. Appearances will also be made by former NFL superstars including Marshall Faulk, Rickey Jackson (member of the 2010 Pro Football Hall of Fame class), Marcus Allen, Deuce McAllister and Bobby Hebert, among others.