Gamr7 announces the integration of Allegorithmic's Substance Air smart texturing system in Gamr7's procedural city generation middleware, Ürban PAD. The integration will vastly enhance the texturing options available in Ürban PAD to current users of Substance Air."Bringing Substance Air to Ürban PAD allows generation of high quality material at runtime, which greatly expands the texturing possibilities in Ürban PAD," says Gamr7 CEO Lionel Barret. "Substance Air's dynamism and speed are unrivaled, and it is the best solution for creating flexible, dynamic and lightweight textures. Substance Air is a logical fit for Ürban PAD, which emphasizes the creation of vast, on-the-fly urban environments with a small file size."
“Ürban PAD’s focus on fast, rich content creation makes it a natural partner for Substance Air,” says Allegorithmic founder Sébastien Deguy. “Ürban PAD responds to an ever-growing need to create high-quality, lightweight virtual urban content faster. Enhancing Ürban PAD’s capacity for rich, runtime visuals with Substance Air is a natural development for both our middlewares, which focus on the creation of dynamic content with small file sizes and easy data interoperability.”
Gamr7 and Allegorithmic will unveil the results of their collaboration during a joint conference at the Shanghai World Expo on June 17. The conference will feature a Substance Air integration case study with Chinese game company Shanda. Shanda is one of China’s largest game publishers, with revenues of over $700 million in 2009.
A test of the enhanced texturing functionalities in Ürban PAD is now available to current Substance Air users through a special offer. Substance Air functionalities will be available for general release in Ürban PAD's 3.0 version.