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Friday, June 18, 2010

Focus Multimedia and Ubisoft Extend Partnership

Prince of Persia artworkNew republishing deal agreed between Focus Multimedia, one of the of the UK’s leading PC games and software publishers, and Ubisoft, a leading worldwide producer, publisher and distributor of entertainment software.

The agreement further cements the long-standing partnership between the two publishing giants and will see key Ubisoft titles of recent years launched on PC in the UK under the Focus best-selling ‘Essential Games’ label.

PR & Marketing Manager for Focus, Alan Wild says, “Ubisoft has a well earned pedigree with some truly exceptional titles, and they are excellent to work with. Focus has an established reputation and a long history of success in the budget sector. In combining our areas of expertise we have created the perfect mechanic to deliver quality games to both retail and consumers, enhancing the purchasing experience with choice and value for everyone.”

With its masterful storytelling, sprawling environments and incredible set-piece moments in an experience rivaling the best blockbuster Hollywood movies, Prince of Persia is the first of the newly agreed titles to be launched.

Featuring the most agile warrior of all time, Prince of Persia sees players join forces with a mysterious and powerful ally, devastating foes with deadly combo attacks while exploring the vivid and mythological kingdom of Persia in a clash between the forces of Good and Evil.

Prince of Persia (PC DVD-ROM) is on sale now, available direct from Focus Multimedia and from all good supermarkets, computer game resellers and online stores, priced at £9.99.

Further Ubisoft titles are destined to receive the Essential Games release treatment over the coming months. Amongst others, these include games from the multi-million selling Tom Clancy series, and the highly acclaimed gamer’s favourite, Far Cry 2.