
Part of the ‘On Hold’ campaign it shows how easy it is to use apps while on hold and shows the user opening and using a number of apps including ‘International Snooker’.
BHG’s MD Dave Vout explains “it came out of the blue, a call from their ad agency and a few days later we’re seeing it on TV, we are very proud that of the 150,000 apps they chose International Snooker.”
BHG also confirmed that an iPad ‘HD’ version is on it’s way for the European launch.