Tahadi announce its partnership with Shanda Games, The top online game company in China , to acquire exclusive rights for delivering Arabized version of Crazy Kart to the Middle East.Crazy Kart is one of the most successful massively multiplayer online casual racing games. It has achieved success in many territories around the world, with over 10 million players globally.Players can customize their appearance with a wide range of avatars, upgrade their cars with hundreds of different components, and race on numerous different tracks with varying levels of difficulty. It is this gameplay diversity that has made it such a hit among gamers.
Tahadi will offer the game free for users to download and play, thereby encouraging adoption whilst also creating a significant new opportunity for brand and product marketing to reach an expanding young, affluent and educated Arab audience via in-game advertising.
“Following the successful launch of Ragnarok, we are happy to bring to the Middle East one of the most popular games in the world. We are currently localizing Crazy Kart, having commenced closed-beta testing in December, 2009. The localized version will support Arabic chat and include a number of famous race tracks from around the Middle East.” commented Steve Tsao, CEO of Tahadi.
"We are very excited to partner with Tahadi, to bring our high-quality Crazy Kart to the Arab world.” said Mrs. Diana Li, CEO of Shanda Games. "Our partnership signifies an alliance between two leading game companies in China and Middle East, and we are very optimistic about a long-term collaboration going forward."