Electronic Arts unveiled the global cover athletes for EA SPORTS FIFA 10. Chelsea midfielder Frank Lampard joins Manchester United striker Wayne Rooney as the face of FIFA 10 worldwide on each available platform — the PlayStation 3 computer entertainment system, Xbox 360 video game and entertainment system, Nintendo Wii, PC, PlayStation 2 computer entertainment system, Nintendo DS, PSP (PlayStation Portable) system and mobile.FIFA 10 marks the fifth year the 23-year-old Rooney has been featured on the global pack cover of the FIFA franchise while the 31-year-old Lampard is on the cover for the first time in the FIFA franchise history.
“It is an honour to be part of the EA SPORTS FIFA franchise. Being on the cover of this fantastic football video game with such a rich history is really a great achievement for me”, said Lampard.
The two football greats will be joined by numerous stars from all over the world on regional packaging, including Karim Benzema in France, Xavi Hernandez in Spain, Giorgio Chiellini in Italy, Bastian Schweinsteiger in Germany and many others all over the world.
| Player 1 | Player 2 | Player 3 | |
| GLOBAL | Wayne Rooney | Frank Lampard | |
| UK | Wayne Rooney | Theo Walcott | Frank Lampard |
| FRANCE | Karim Benzema | Steve Mandanda | Guillaume Hoarau |
| ITALY | Giorgio Chiellini | Ronaldinho | |
| SPAIN | Xavi Hernandez | Karim Benzema | |
| GERMANY | Bastian Schweinsteiger | Wayne Rooney | Frank Lampard |
| NORTH AMERICA/ MEXICO | Quauctemoc Blanco | Sacha Kljestan | Frank Lampard |
| SWITZERLAND | Tranquillo Barnetta | Frank Lampard | |
| AUSTRIA | Andreas Ivanschitz | Wayne Rooney | |
| HUNGARY | Balázs Dzsudzsák | Wayne Rooney | |
| POLAND | Robert Lewandowski | Frank Lampard | Wayne Rooney |