If Sony decide to cut the price of the PlayStation 3 by $50, Sony would slice $350 million from its profits. This is based on sales of 6 million units after the price cut has taken place.
There is no doubt that the PlayStation 3 is in need of a price cut, the PS3 currently retails at $400 and $500 — a lot more than the Xbox 360 or Nintendo Wii. Although a $100 price cut has been rumored for a while, Sony will most likely only cut $50 off the price, and possibly bundle one of the first party titles, like Killzone 2 with the console.