Xbox has launched a new online game to raise brand awareness and help it compete more efficiently with family-targeted consoles such as the Nintendo Wii.
Xbox Party Mansion will be available free at online gaming site Miniclip. It was devised and created by Digital Outlook.
The game targets a new audience and aims to generate awareness of the brand's family- friendly gaming and entertainment available on the Xbox 360 console.
It has five levels and the focus is to find hidden objects. Each room in the Party Mansion represents a different theme of Xbox gaming including movies, sports and family.
An extra level is available when the game is completed. It is the brand's first foray into the online casual advergaming market.
Source: Marketing