Due to the global recession plus weakening Sterling, Nintendo UK have increased the price it sells its Nintendo Wii consoles to UK retailers.Nintendo, who have notably made a profit on every console sold from day one, has hiked the trade price of Wii by £18 to £20.
Nintendo have stressed that the reccomended retail price of the console will remain at £179.99, but admitted that it was up to retailers whether they would pass the rise onto consumers. A Nintendo spokesperson had this to say:
“Due to the severe and continuing depreciation of the pound, we are, unfortunately, having to raise our trade price to UK retailers of Wii hardware. The price that they then offer to consumers is, of course, up to the retailers. We are only – reluctantly – raising our trade price now to retailers due to unprecedented and sustained depreciation of the pound. This is a problem brought about by extreme currency fluctuations that are a symptom of the global economic situation.”
Source: N-Europe