In a bid to reinvigorate the appeal of its PS3 consoles, Sony has announced that it is working on a technology to launch Blu-ray/videogame hybrid discs, which would let consumers to access their favourite movies and games using a single disc, sometime this year. John Koller, director hardware marketing for PS3 consoles, said that the company is endeavouring to come up with a way to launch movies and games integrated on the same disc, so as to bolster offerings of its PS3 consoles.
Quoting the worth of this new venture, Koller said in a statement, “There are a lot of developers who say, we have this game based on a movie, wouldn’t it be great to marry these concepts? We will definitely see this stuff this year”.
Asserting the move as a “curious solution”, Daniel Dawkins, editor PSM3 magazine, said that the Sony requires “a Unique Selling Point” to distinguish its high-priced consoles from those of Microsoft’s Xbox 360.
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