Eight million Xbox 360 consoles have been sold in Europe, the Middle East and Africa up to the end of 2008.
Widening its lead over PlayStation 3 in the region to more than one million and setting the scene for further growth in 2009.
GfK-ChartTrack data shows that Xbox 360 was the fastest-growing console of 2008, with sales in the fourth quarter of 2008 over double that of the same period in 2007.
Spurred on by a mix of value, great games and entertainment, and the recently-launched New Xbox Experience.