Xbox today revealed sales data showing Christmas 2008 was the biggest sales period ever in the brand’s six-year European history, with sales of Xbox 360 almost double those of Christmas 2007.
Eight million Xbox 360 consoles have been sold in Europe, the Middle East and Africa up to the end of 2008.
Widening its lead over PlayStation 3 in the region to more than one million and setting the scene for further growth in 2009.
GfK-ChartTrack data shows that Xbox 360 was the fastest-growing console of 2008, with sales in the fourth quarter of 2008 over double that of the same period in 2007.
Spurred on by a mix of value, great games and entertainment, and the recently-launched New Xbox Experience.