Sony say they have no intention of competing for the older gamer "we will leave that market to Nintendo".Sony want to concentrate on converting PlayStation 2 users to the PlayStation 3 platform. "The potential is already there to expand our market share from existing Sony customers."
Sony also say they have no intention of copying the Wii controller - "We lead - we don't follow" says Steinberg.
"The Blu-ray option on PlayStation 3 consoles alone should help convert games to that platform.
Our ten-year plan to create the PlayStation dominate the console wars is on track.
The PlayStation 3 is full of future proof technology and other platforms are already starting to show their age.."
- Scott Steinberg of SCEA