Xbox 360 is today announced as the Official Music Partner to the Ibiza Rocks Hotel – a collaboration between two pioneers of entertainment which will see a campaign of unmissable music activity taking place on the White Isle throughout Summer 2008.
Some of the UK’s hottest bands and cutting edge DJ’s will play intimate sets at the hotel - the spin off to the hugely successful Ibiza Rocks with Sony Ericsson gig series which, for the first time ever, brought live music to the dance capital of the world. The Ibiza Rocks Hotel launches with a live gig from The Enemy on May 31st. As the Official Music Partner, Xbox will add to the hotel’s live music programme and will also see Xbox hosting ‘Xbox Weekenders’ with the hottest bands and DJ’s across the summer.
The news comes as Xbox gears up for a summer of music activity covering music festivals, exclusive gigs and special events to celebrate the fact that players can download cutting edge music (and movies) on Xbox LIVE.
Inside the new Ibiza Rocks Hotel, guests will enjoy the ‘Xbox Social’, the perfect place to experience the latest games, music and movies available on Xbox, complete with comfy couches, and quirky extras. Throughout the hotel, Xbox 360 kiosks will be on hand to play all the latest games, and for those who can’t make it out of their rooms after a particularly heavy night’s clubbing, there will also be a concierge service available where the Xbox team will set up complimentary consoles and games in guest’s rooms
On the top floor of the 368 room hotel will be the ‘Xbox Penthouse’ – a premium quality apartment complete with sunset balcony, where all the bands playing at Ibiza Rocks will stay during their time on the island. It will also be a safe haven for VIPs and celebrities throughout the course of the events, which are set to be highlights of the Ibiza summer calendar.
The Ibiza Rocks Hotel is San Antonio’s first destination concept hotel, fusing music and fashion with fresh ideas. Thanks to Ibiza Rocks, Indie was given its inaugural invite onto the island in 2005 and has since established itself as a European phenomenon. Ibiza Rocks has welcomed some of the best bands and cutting edge DJ’s to play intimate live sets under the stars, including Arctic Monkeys, Kaiser Chiefs and Kasabian. This year, The Enemy, The Pigeon Detectives, The Wombats, The Fratellis, We Are Scientists, Reverend and the Makers, Soulwax/2ManyDJ’s and Pendulum are just a few of the bands playing headline slots at Ibiza Rocks from 17th June to 9th September.
Commenting on the partnership, Alex Weller, Xbox Brand Experience Manager said: “We’re delighted to be working with such a credible partner as Ibiza Rocks Hotel. We saw massive crossover in their audience with ours, and as we focus more on music and entertainment as a whole, it’s a perfect fit for us which will enable people to connect to the things they love most – music, gaming, and having fun.”
Andy McKay, Ibiza Rocks promoter said: “When Xbox approached us, we immediately saw the synergy. Along with being a natural fit and world class brand that truly enhances what we do, the Xbox activity taking place will really add value to our customers’ experience at the hotel. We’re looking forward to a great season.”
