Virgin PLAY adquires the rights to produce and distribute the videogame for Imira Entertainment´s Lola & Virginia
Virgin PLAY and Imira Entertainment have recently signed a contract in which the Spanish videogame distributor and editor obtain the rights to produce and distribute the Lola & Virginia licensed videogame. The game is being developed for the Nintendo DS platform, and will be available fall 2008.
Lola & Virginia is an internationally known license, shown in over 90 countries around the world. The videogame will also be available worldwide by Virgin PLAY and its affiliates.
The series is about Lola, a 12 year old girl who lives in your regular neighbourhood, has to take care of her 2 bratty little brothers, dress with hand-me-down and second-hand clothing and put up with her friends who are a bit on the nutty side. However, she takes it all in stride, feels like the Queen of the hill, that is, until Virginia comes along. Virginia has everything that Lola doesn’t, looks, brains, boys, money and parents who let her do whatever she wants. Envy is a bad thing and the relationship between the two girls quickly develops into a series of strategies, alliances and competitions. Lola is a good girl, but she´s no angel!
The videogame will be in line with the original series and the player will have to help Lola in overcoming Virginia.
Developed for girls between 8 and 12 years old and mirrors the same traits that are portrayed in the series and that are of interest in this age group: fashion, being the most popular girl in school and getting the cute kid in class to like you.
Mar Gaya, International merchandising, publishing & DVD of Imira Entertainment, comments: “We are happy to have closed this worldwide deal with Virgin PLAY. With the Nintendo DS platform, the LOLA & VIRGINIA series will have several licenses adapted to new technologies thanks to the high definition and easy adaptation of the license for videogames, mobile phones and the like.”
Paco Encinas, General Director of Virgin PLAY, adds “Its great to count on Imira Entertainment for this joint project. We have put a lot of hard work and hopes into it and are sure that it will be a great success and open doors to new projects with Imira in the future. ”
The series Lola & Virginia is currently aired in the United States, Latin America, Asia, Europe and the Mid-East. For information on TV channels and show times: www.lolavirginia.com.