Ubisoft, one of the world’s largest video game publishers, announced the newest game to launch within its highly successful Imagine video game series: Imagine Rock Star. The Imagine line, part of Ubisoft’s Games for Everyone division, is the first-ever dedicated brand of video games that allows girls ages 6 to 14 to explore their favorite interests and hobbies in an interactive and entertaining way.
Since the launch of the new franchise, Imagine sales have exceeded expectations with more than three million units sold globally. Following the successful launches of Imagine Figure Skater, Imagine Fashion Designer, Imagine Animal Doctor, Imagine Master Chef and Imagine Babyz, Imagine Rock Star is the sixth game in the Imagine line-up and will be available in June 2008, allowing young players to form their dream band, climb the charts and become music legends.
“Ubisoft has established itself as the leading publisher for girls and we are extremely pleased with the success of the first series of Imagine games,” said Tony Key, senior vice president of marketing and sales at Ubisoft. “By allowing them to play, create and dream of the possibilities, Imagine Rock Star strengthens Ubisoft’s position in this category and provides more DS options for young girl gamers.”
Imagine Rock Star allows players to create a rock band and select who plays the drums, guitar, bass and piano. Each instrument has its own unique control using the Nintendo DS stylus. Players have the ability to customize the look of each band mate in order to become the most stylish rockers. Players can wirelessly jam with up to four of their friends, perform in concerts and earn money as the band works its way up the charts to the No. 1 spot to land its dream recording contract.