PC online remake gets dynamically-updated adverts and branded content via IGA Worldwide
Frogster Interactive Pictures, Co-Producer of Speedball 2 – Tournament, and
in-game advertising expert IGA Worldwide have signed an exclusive agreement to feed the action-sports-game with perimeter advertising boards and other in-game branded placements.
As well as contextual arena-side billboards, players will also see sponsored tournaments offered by IGA, reflecting increasing demand for multiplayer leagues and events. Speedball 2 – Tournament will also feature branded in-game items, such as team skins or team tags, adding valuable content to the game free of charge.
Speedball 2 – Tournament will feature an innovative community and multiplayer platform for the game called the ‘game-center’. Here, players can acquire
add-ons like new teams and share game replays and screenshots which will also include branding served by IGA.
IGA’s leading proprietary Radial Ad Network™ includes a game portfolio of more than 50 titles. The addition of this blockbuster title will give advertisers access to more than 11 million active users.
“The possibilities for branding within the game couldn’t be ignored,” commented Dirk Weyel, COO at Frogster. “Having sponsored tournaments and branded skins renders the game more realistic. Matches take place in huge and
highly-stylised 3D arenas replete with contextual pitch-side advertising – just like real life.”
He added: “We chose IGA not just for their proven technology but also because the company understood the game and the significance of the gameplay experience. Together, we’ll create the context and relevance of the adverts to achieve maximum impact – particularly for technology, gadget and men’s lifestyle brands.”
“Speedball was of one of the industry’s first mega-hit franchises, selling over two million units across more than ten different platforms,” said Justin Townsend, CEO and co-founder of IGA. “Advertising within the new game offers a cutting edge opportunity for brands aiming to reach a loyal and media-savvy gaming demographic. Their dynamic nature means the adverts stay fresh and on-message.”
“Speedball 2 – Tournament will offer brands two bites of the cherry, reaching those who remember the game first time around – as well as the new younger male gamer demographic.”
