Sony sold over 100,000 units of PlayStation 3 in the United States last week after a series of price cuts that Sony CEO Howard Stringer characterized as "the breakthrough we've been anticipating."
"We've been holding our breath," Stringer told the Associated Press. "Finally, the turning point has been passed."
We'll certainly see. Selling 100,000 units in a week is great for Sony, since they've only been moving around 40,000 units per week at most. But the one-two punch of the price drop of the 80 GB bundle to $500 and the introduction of the $400 model (the first honest-to-goodness price drop that PlayStation 3 as a platform has actually received since it launched a year ago) were guaranteed to do something like this.
The question now is whether these sales keep up, and how much Xbox 360 and Wii sales increase in November simply off the strength of more aggressive pricing and more popular software. That'll show whether this is the breakthrough Stringer says it is, or whether it's a brief spike on the charts.
Source: Yahoo Finance
