GATESHEAD games company Eutechnyx is one North-East export success story which has created its own niche at home and abroad.
Eutechnyx, which employs 75 in Gateshead and has offices in China which employ a further 35, is a world leader in creating driving games for consoles including Sony PlayStation, Microsoft Xbox and Nintendo GameCube.
The computer games it creates sell in their millions and the growing company has worldwide sales of over £3.5m.
It is run by three Jobling brothers – Paul, the marketing director, Brian, the managing director, and Darren, the business development director.
Paul said: “It’s difficult to break into overseas markets but once you have made that initial step, it becomes much easier.
“In recent years, we have been very successful overseas. The United Kingdom Trade and Industry Office are really very good.
Their people understand the challenges we face and provide expert advice and assistance. They have helped us enormously.”
One of Eutechnyx’s recent successes is the game of the hit MTV show Pimp my Ride, which involved spending time with the host, rapper Xzibit, in Los Angeles.