Saturday, October 20, 2007
Car as Pokemon: The Honda Puyo Concept
Move over, Nissan Pivo 2! Honda is is gonna show you how its done. Basically, Honda wishes to convince us that people want their cars to be like cuddly animals, not R2D2, with the introduction of their new "Puyo" concept.
Honda's belief is that people will want a "seamless soft box" that makes them feel like they're enclosed within an "adorable pet." (I don't know what people these are, but apparently Honda's found them and is using them for market research). Like Nissan with its Pivo, Honda also believes that you and your pet car should be able to turn on a dime, and with the Puyo's 360-degree 4-wheel steering, parallel parking will be a cinch even for the novice driver.
The Puyo's exterior is made from a gel-like material to give it a cozy feel and enhance its real-world safety. The gel body has a color-reactive element as well, making it essentially the world's biggest "check engine" light: the Puyo will be able to glow a variety of different hues to communicate to its driver certain aspects of its operating condition. What do you think: are consumers ready for the world's first "mood car," or will the Puyo be better off stalled indefinitely in the concept phase?