Codemasters and Bidstack and the government to promote the ‘Hands, Face, Space’ health messaging in DiRT Rally 2.0 and GRID. The messaging is part of the Government’s efforts to get the essential messaging into more homes during the Christmas period, and remind players of the importance of looking after themselves, their families and the wider community.
The initiative is the second between Codemasters, Bidstack, and the government, having partnered in April alongside other UK games companies to promote ‘Stay Home, Save Lives’. By using Bidstack’s in-game advertising platform, banners already in place within the virtual DiRT Rally 2.0 and GRID environments will carry Public Health England’s latest messaging with geo-targeted messaging for UK players.